getAbstract

Home | Knowledge Packs | Travel Packs |
Blog | RSS Feeds | Free Summaries

Twitter Power

How to Dominate Your Market One Tweet at a Time

by Joel Comm and Ken Burge

John Wiley & Sons, Inc., 2009

Category: Sales & Marketing

Get the summary
Twitter Power

getAbstract rating

Overall (?)

rating 9 (9)

Applicability

rating 9 (9)

Innovation

rating 8 (8)

Style

rating 8 (8)

Level of Expertise (?)

rating 1 (1)

User rating (3 comments)

  (2 ratings)

In this summary you will learn

  • What Twitter is
  • How to use it
  • How to apply Twitter’s specific capabilities to boost your business or personal brand

Why you should read Twitter Power

Comm’s book will alert you to the real business possibilities of Twitter. He guides new and intermediate Twitter users through the whole process of using Twitter productively, from creating a profile to building a following to measuring your success. He also explains how to get business results on Twitter and how to measure those results. While Comm covers the basics for beginners, even experienced users will discover tidbits that will improve how they tweet. getAbstract needs more than 140 characters to recommend Comm’s book, which gives corporate communicators, brand managers and individuals the information they need to do Twitter right.

About the Authors

Joel Comm, the author of The AdSense Code and Click Here to Order, speaks and writes often about Internet marketing and making money online. His business partner Ken Burge is president of InfoMedia, Inc.

Comment on this summary     Sign in to share your opinion

Janne Ohtonen November 30, 2011

I have been using Twitter some years now. One of the problems I have found is that people tweet quite uninteresting things about their life and day. That doesn't add value to me. And after you follow a lot of people, the amount messages just gets so high that it is impossible to know what is going on. But on really good use of Twitter has been connecting it with my Facebook and LinkedIn accounts so that all the tweets are published in them also. That saves some time. But anyway, about this abstract... It is good to read even for experienced Twitter user. For new users it gives really good hints and even for experienced user there is always something to improve on. I recommend reading this.


adolf maluka January 14, 2011

Yes I would really like to agree with Cynthia. I was also not introduced to this Social Media network. I on my side I can see the Twitter Power. You learn a lot from different poeple. We must familiarise ourselves with it.


Cynthia Bulluck August 12, 2010

I have never used Twitter even through I heard about it. This information was were formative and allowed me not to continue to be in the dark about this social media.