Publicity for Nonprofits

In this summary you will learn

• How to create a publicity strategy and plan for your nonprofit organization
• How nonprofit organizations can use publicity effectively
• How to prepare and use specific publicity tools

getAbstract rating

Why you should read Publicity for Nonprofits

This well-organized book is about publicity as opposed to public relations. That distinction is critical for anyone who wants news media coverage for a nonprofit organization. Sandra L. Beckwith covers everything you need to start a basic publicity campaign, including a list of tools. She tells you how to devise and implement a publicity plan. This basic, practical guidebook contains numerous checklists, examples, guidelines and tips for every conceivable activity a nonprofit organization's publicity person might undertake to help it attract media attention. Although veteran professional nonprofit publicists may find some of the instructions too basic, getAbstract recommends this as a worthwhile reference for most people who are handling publicity for charitable organizations. And, it is a positive gold mine for inexperienced volunteers.

About the Author

Sandra J. Beckwith, an award-winning public relations consultant, worked with a large national consumer products company and the world's largest public relations firm for a total of 25 years.