One Billion Customers

In this summary you will learn

• Which key historical events continue to make China a challenging place to conduct business
• How to characterize Chinese society
• How to negotiate in China
• What business techniques work best in China

getAbstract rating

Why you should read One Billion Customers

China has a reputation for vast complexity, but journalist James McGregor demystifies many of its modern business practices by placing them in their historical context and explaining why the Chinese view foreigners with such concern. He is extremely familiar with his subject, shares great material, and deftly describes his experiences and the nuances of Chinese society. He enlivens the stories in this well-organized book with great journalistic detail. Each chapter starts with a case study from history or business, followed by the author’s synthesis of the chapter’s main ideas. The chapters end with bullet precap crucial points. getAbstract.com finds this historically grounded, practical book essential for anyone doing business in China. If you need to earn the trust of Chinese business colleagues or if you must determine whether you can trust them, read on.

About the Author

James McGregor, who speaks Mandarin, was The Wall Street Journal’s China bureau chief, chief executive of Dow Jones’ China operations in the 1990s, and a venture-capital investor during China’s dot.com boom. He chaired the American Chamber of Commerce in China and is the Senior China Advisor to Ogilvy Public Relations Worldwide.