10 Rules for Strategic Innovators

In this summary you will learn

• What organizational factors challenge or support institutional innovation
• How to organize a new division focused on successful innovation
• What strategic experiments are and how to use them
• How to learn in the process

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Why you should read 10 Rules for Strategic Innovators

As opposed to offering a simple guide to innovation, Vijay Govindarajan and Chris Trimble do something less common, and they do it well: They analyze the institutional structures which allow, nurture and support innovation. They explain how to open new innovation-focused divisions in your organization, how to think about learning and how to evaluate such new projects (and, perhaps more importantly, how not to evaluate them). They share case studies of established companies' successful and failed attempts to sprout innovative offshoots. The results are very level-headed. The authors are quite clear about the obstacles to institutional innovation, planning and learning in uncharted waters. getAbstract expects that this book could help you sail through.

About the Authors

Vijay Govindarajan teaches International Business at the Tuck School of Business at Dartmouth, where he also directs the Center for Global Leadership. Chris Trimble is a senior fellow at a national consulting firm and an adjunct professor at Tuck.