Enterprise 2.0

In this summary you will learn

• What “Enterprise 2.0” is
• What are the benefits of using “emergent social software platforms”
• What obstacles hinder their adoption
• Whether to use “Model 1” or “Model 2” management tactics

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Why you should read Enterprise 2.0

Andrew McAfee, a research scientist at the Massachusetts Institute of Technology, coined the term “Enterprise 2.0” to refer to the organizational use of wikis, blogs and social networks that are modeled after Web 2.0 sites, such as Facebook and Wikipedia. His thoughtful, insightful report details the remarkable innovations and benefits that Enterprise 2.0 enables. He explains how companies can exploit advanced Web technologies to become marketplace winners. Conversely, he warns that those who don’t adapt to new technologies will fall behind. getAbstract recommends his well-informed book to executives, strategic planners and information technology leaders. It offers practical, advanced tools for remaining competitive.

About the Author

Andrew McAfee is a principal research scientist at the Center for Digital Business at MIT and a fellow at Harvard’s Berkman Center for Internet and Society.