The Other Side of Innovation

In this summary you will learn

• How to execute an innovation initiative inside your company
• How to deploy a “Dedicated Team”
• How to test hypotheses and learn from experiments

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Why you should read The Other Side of Innovation

This book blazes a new trail for innovators who want to do more than come up with creative ideas; they want to make new things happen. Vijay Govindarajan and Chris Trimble, faculty members at Dartmouth’s Tuck School of Business, offer a “ready reference” filled with down-to-earth approaches for moving innovation initiatives forward within established companies. The book is based on 10 years of scholarly research but it is written in practical terms. It unhooks innovation from anything that would undermine it, including some cherished myths about big ideas and rebellious leaders. The book offers a professional process for putting innovation in action, which requires discipline, a “Dedicated Team” and an unbiased approach to learning from experimentation. Govindarajan and Trimble provide real-life examples and detailed advice directed to “innovation leaders,” in particular. getAbstract recommends this solid text also to executives, HR professionals, financial managers and anyone with a stake in innovation. (Whether you are in academia or not, note the fine “Scholarly Foundations” appendix, where the authors explain the genesis of their concepts.)

About the Authors

Vijay Govindarajan, professor of international business at the Tuck School of Business at Dartmouth College, has worked with many Fortune 500 corporations. Chris Trimble, also on the faculty at Tuck, speaks and consults on the topic of innovation.