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Getting Naked
Book

Getting Naked

A Business Fable...About Shedding the Three Fears That Sabotage Client Loyalty

Patrick Lencioni
Jossey-Bass, 2010

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Editorial Rating

7

Qualities

  • Well Structured

Recommendation

Being vulnerable takes guts, especially in business. But the payoff, explains best-selling author Patrick Lencioni, is strong, honest client relationships that engender trust and allegiance. Lencioni puts forth his “naked service” model via a story about a fictitious consultant named Jack Bauer (not to be confused with the main character on the TV show “24”). Jack, an up-and-comer at a big consulting firm, is put in charge of the newly acquired Lighthouse Partners. He’s initially reluctant to embrace Lighthouse’s nonconformist tactics, but when he opens his mind to their possibilities, he has a life-changing experience. Through Jack, you learn about the three fears that block naked service and how to master them. Instead of writing a novel, Lencioni could just have outlined the naked service model in a dozen pages and, in fact, he does so at the end of the story. However, using a business fable as a vehicle is a simple, fun, engaging and relatable way to teach his concepts. getAbstract suggests this charming fable to anyone in a service industry.

Take-Aways

  • “Naked service” calls for being vulnerable and creating trusting, open relationships with clients as depicted by the fictitious story of Jack Bauer.
  • When Bauer took charge of a merger between his employer, a big consulting firm, and a smaller consultancy, Lighthouse, he learned about naked service.
  • Naked service requires providers to master three primary professional fears: the fear of losing business, of being embarrassed and of feeling inferior.

About the Author

Patrick Lencioni, a frequent public speaker, is the author of eight bestsellers, including The Five Dysfunctions of a Team. He heads The Table Group, a consultancy.

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    A. M. 1 decade ago
    This is a great book... Written in the form of a Fable, the story is easy to get sucked into and really hammers down the principles Lencioni is trying to teach. Really enjoyed it.