Reality Check

In this summary you will learn

• How to avoid common mistakes in starting a business
• How to execute a business plan and develop a market
• How to attract talented workers and encourage workplace productivity

getAbstract rating

Why you should read Reality Check

Entrepreneurs face terrible odds. Conceiving a new idea for a business and raising the start-up funds is hard. Executing your business plan is harder. “The reality of most businesses is that after a short honeymoon period...everything seems to go wrong.” The typical new business encounters problems such as slumping sales, unexpected expenses and personnel issues. Limited support from venture capitalists, management consultants, lawyers and other professionals compound the challenges facing developing companies. While their products and services may be different, many fledgling firms share common problems. Preparing for likely stresses is the best way to contain them. Despite some material that might soon be outdated and a somewhat salty style, getAbstract recommends this book to entrepreneurs seeking advice based on experience and uncommon sense.

About the Author

Guy Kawasaki writes business management books and is a founding partner and entrepreneur –in residence at Garage Technology Ventures.