Meatball Sundae

In this summary you will learn

• Why traditional marketing methods no longer work
• Why simply adding “New Marketing” strategies to your existing tactics won’t work either
• How to make new marketing intrinsic to your organization by taking advantage of 14 trends

getAbstract rating

Why you should read Meatball Sundae

The title of Seth Godin’s new book is an immediate tip-off that he knows how to grab your attention. This savvy marketer satiates your curiosity quickly, explaining that simply adding “New Marketing” techniques, such as podcasting or uploading viral videos, to your existing strategies works just about as well as adding meatballs to a sundae. The “meatball” in this case is a generic product sold through traditional mass-marketing tactics. Instead of adding new marketing like a cherry on top of your current ad program, gain a true understanding of today’s evolving social marketing environment, so you can use it to the advantage of your product. Godin says companies must retool their marketing to survive, because “ideas that spread through groups of people are far more powerful than ideas delivered at an individual.” He breaks the new marketing wave into 14 trends marketers can use separately or in combination. getAbstract recommends this timely little book, which is full of case studies and examples that will help anyone who is selling an idea, product or service.

About the Author

Seth Godin has written nine bestsellers, including Small Is the New Big, Permission Marketing, Unleashing the Ideavirus and Purple Cow. He also founded Squidoo, a marketing blog.