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The Third Screen

Marketing to Your Customers in a World Gone Mobile

by Chuck Martin

Nicholas Brealey Publishing, 2011

Category: Sales & Marketing

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The Third Screen
Mobile marketing is the new worldwide wave. Ride it to reach billions around the world.

In this summary you will learn

  • Why mobile technology is significant for marketers
  • How to sell to mobile phone users

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Why you should read The Third Screen

Chuck Martin is a “mobile evangelist” and the guru of mobile marketing. The CEO of the Mobile Future Institute, Martin is a respected pioneer in the digital interactive marketplace, and an authority on marketing products and services to mobile users. In this book, he expertly segments and details the enormous and burgeoning mobile marketplace, which offers many large-scale and rather easily accessed portals to profit. getAbstract suggests that if you want to learn everything you can about mobile and how your company should plan, organize and handle its mobile marketing, you cannot find a better guidebook.

About the Author

Chuck Martin is CEO of the Mobile Future Institute and author of The Digital Estate.

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  1. 3. Mai 2012 Joél Steinmann
    I like this abstract very much. After the digital natives and the facebook generation we might start innovating the mobile generation.

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