Dinosaur to Dynamo

In this summary you will learn

• How old-economy companies are successfully embracing e-commerce
• Which eight actions helped transform dinosaur companies into modern, connected enterprises
• How to get the most from old-economy attitudes and new-economy innovations

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Why you should read Dinosaur to Dynamo

Old-economy companies weren’t supposed to survive the dot-com era, but some of the "dinosaurs" adapted and they’re doing quite well, thank you. Accomplished business author David Stauffer profiles 20 old-economy companies that excel at e-business. The usual-suspect behemoths, such as Ford and Bertelsmann, are here, but he also profiles a six-man automobile transmission shop in Arizona, seed stock ranchers in Montana and other less-than-obvious candidates. Stauffer says that every company’s path toward e-commerce is unique, but that path is nonetheless generally approved and determined by management. Thus, change is hard to manage without CEO support, even if the CEO dates back to dinosaur days. So if you run a traditional company - with actual assets - and you want to make that difficult evolutionary stride toward e-commerce, getabstract suggests that you might find concise instruction here.

About the Author

Business writer David Stauffer  heads the corporate writing firm Stauffer Bury Inc., in Red Lodge, Montana. He is the author of books on AOL and Cisco, dozens of articles in leading business periodicals and hundreds of annual reports and other corporate communications. He can be reached by e-mail at sbi@wtp.net.