Behind the Cloud

In this summary you will learn

• How Salesforce became an industry leader
• How the company’s business strategies, captured in nine “playbooks,” can help your firm advance

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Why you should read Behind the Cloud

Salesforce redefined customer relationship management (CRM) applications – and the entire enterprise application industry – for the 21st century. The forward-looking company provides businesses with software in a remarkably efficient manner: online, “without the complexities of installation, maintenance and constant upgrades.” In this book, Salesforce founder and CEO Marc Benioff and journalist Carlye Adler tell the absorbing, often quirky, Salesforce story, from start-up to global expansion and beyond. Even better, they break this singular tale down into a series of discrete, highly valuable business lessons. getAbstract agrees with Dell founder Michael Dell that Benioff and Adler’s new volume is “the playbook for Enterprise 2.0.” Entrepreneurs and business leaders can learn much from this instructive company history.

About the Authors

Marc Benioff is chairman and CEO of Salesforce, which BusinessWeek ranked as one of the “Top 100 Most Innovative Companies” in 2006. Carlye Adler is a journalist and writer.