The Big Shift

In this summary you will learn

• Why the traditional “map of life” does not apply any longer
• How this affects older-than-60 baby boomers and shapes their societal impact
• Which 10 approaches people can employ to promote the “Encore Stage.”

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Why you should read The Big Shift

Social entrepreneur Marc Freedman argues against the cultural perception that people pass directly from middle age into old age. Perhaps overoptimistically, he sees great hope for baby boomers during an “Encore Stage” when they make a broad societal contribution after the typical retirement age. The extension of healthy, productive years after age 60, he explains, has created a new type of midlife crisis. Coping with these years requires a “big shift” in thinking from baby boomers and society, not to mention the sociology experts who study such movements. Freedman’s reasoned, expert analysis of the encore stage leads getAbstract to recommend his insights to boomers who face the challenge of changing themselves and the world...again.

About the Author

Marc Freedman, CEO of Civic Ventures, also wrote Encore, Prime Time and The Kindness of Strangers.