Riding the Waves of Culture

Understanding Diversity in Global Business

by Fons Trompenaars and Charles Hampden-Turner

NB Publishing, 1997

This Edition: 2nd Revised 1997
First Edition: 1994
ISBN: 9781857881769
Pages: 275

Category: Economics & Politics
This summary is also available in: German

In this summary you will learn

• How culture impacts our response to work, relationships, self-expression and more
• How you can improve global business relationships by recognizing cultural differences

Why you should read Riding the Waves of Culture

The results are in: All of those stereotypes that we’ve been told to forget are, in fact, true. At least, that’s what a survey of 30,000 people from 31 nations suggests. The data paints some familiar pictures: the inflexible German, the vacillating Frenchman and the pushy American. The statistics from the survey support the conclusions reached by authors Fons Trompenaars and Charles Hampden-Turner in the earlier, first edition of this book: Don’t base business decisions on the rhetoric that people are the same regardless of race, color or creed. They aren’t! Academically organized, dense with anecdotes and, this time, thoroughly documented, Riding the Waves of Culture is entertaining at least, and possibly essential in this global age. getAbstract recommends this book to any professional approaching an international management task, or overseeing a business that stretches across regional boundaries.

About the Authors

Fons Trompenaars  is managing director of Trompenaars Hampden-Turner Intercultural Management Group, an affiliate of the KPMG international network. He has a Ph.D. from the Wharton School of Management. Charles Hampden-Turner,  also a member of Trompenaars Hampden, is a Harvard man and author of more than 12 books, several with Trompenaars. He is based at the University of Cambridge Judge Institute of Management Studies.

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