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30 Days to Social Media Success 30 Days to Social Media Success

 

Gail Z. Martin

Career Press, 2010

(8)

Beyond Viral Beyond Viral

Kevin H. Nalty

John Wiley & Sons, Inc., 2010

(7)

Blur Blur

 

Bill Kovach and Tom Rosenstiel

Bloomsbury USA, 2010

(9)

Born Digital Born Digital

 

John Palfrey and Urs Gasser

Basic Books, 2008

(6)

C-Scape C-Scape

Larry Kramer

HarperBusiness, 2010

(7)

Cloud Computing Cloud Computing

Michael Miller

QUE Publishing, 2008

(8)

Code Code

Lawrence Lessig

Basic Books, 2006

(8)

Cognitive Surplus Cognitive Surplus

 

Clay Shirky

Penguin, 2010

(9)

Coming Attractions? Coming Attractions?

Philip E. Meza

Stanford UP, 2007

(7)

Content Rules Content Rules

 

Ann Handley and C.C. Chapman

John Wiley & Sons, Inc., 2010

(8)

Copyright Plain & Simple Copyright Plain & Simple

Cheryl Besenjak

Career Press, 2001

(9)

Digital Engagement Digital Engagement

 

Leland Harden and Bob Heyman

AMACOM, 2009

(8)

DisneyWar DisneyWar

 

James B. Stewart

Simon & Schuster, 2005

(7)

e-Riches 2.0 e-Riches 2.0

 

Scott Fox

AMACOM, 2009

(6)

Empowered Empowered

 

Josh Bernoff and Ted Schadler

Harvard Business Review Press, 2010

(8)

Entertainment Industry Economics Entertainment Industry Economics

Harold L. Vogel

Cambridge UP, 2004

(8)

Ethics in Public Relations Ethics in Public Relations

 

Patricia J. Parsons

Kogan Page, 2004

(6)

Everything Is Miscellaneous Everything Is Miscellaneous

 

David Weinberger

Henry Holt, 2008

(8)

Game-Based Marketing Game-Based Marketing

Gabe Zichermann and Joselin Linder

John Wiley & Sons, Inc., 2010

(6)

Get on TV! Get on TV!

Jacquie Jordan

Sourcebooks, 2006

(8)

Googled Googled

 

Ken Auletta

Penguin Press, 2009

(8)

1–21 / 62

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