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Zusammenfassungen zum Thema CRM & Marketingtechnologie

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America's Service Meltdown Raul Pupo Praeger, 2010 (7)	Audience, Relevance, and Search James Mathewson et al. IBM Press, 2010 (9)	Becoming a Category of One Joe Calloway John Wiley & Sons, Inc., 2003 (9)
Blogging for Business Shel Holtz and Ted Demopoulos Kaplan Publishing, 2006 (8)	Build Your Customer Strategy James G. Barnes John Wiley & Sons, Inc., 2006 (8)	Call to Action Bryan Eisenberg et al. Nelson Publishers, 2006 (9)
Capturing Customers.com George Colombo Career Press, 2001 (9)	Complaint Management Wolfgang Seidel and Bernd Stauss Thomson South-Western, 2005 (8)	Connecting With Consumers Allan J. Kimmel Oxford UP, 2010 (6)
Crossing the Chasm Geoffrey A. Moore HarperCollins, 2002 (8)	Customer Relationship Management Kristin Anderson and Carol Kerr McGraw-Hill, 2002 (9)	Data-Driven Marketing Mark Jeffery John Wiley & Sons, Inc., 2010 (7)
Don't Just Relate - Advocate Glen Urban Wharton School Publishing, 2005 (6)	Email Marketing by the Numbers Chris Baggott and Ali Sales John Wiley & Sons, Inc., 2007 (7)	Escaping the Black Hole Robert J. Schmonsees Thomson South-Western, 2005 (6)
Essentials of CRM Bryan Bergeron John Wiley & Sons, Inc., 2002 (8)	Identifying Hidden Needs Keith Goffin et al. Palgrave Macmillan, 2010 (7)	Inside the Mind of the Shopper Herb Sorensen Wharton School Publishing, 2009 (9)
Lead Generation for the Complex Sale Brian J. Carroll McGraw-Hill, 2006 (7)	Likeable Social Media Dave Kerpen McGraw-Hill, 2011 (7)	Loyalty.com Frederick Newell McGraw-Hill, 2000 (8)

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