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Absolut
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Carl Hamilton
Thomson Texere, 2000
 (8)
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Billions
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Tom Doctoroff
Palgrave Macmillan, 2005
(8)
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Brand Babble
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Don E. Schultz and Heidi F. Schultz
Thomson South-Western, 2004
 (7)
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Brand Warfare
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David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001
(8)
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