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Absolut
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Carl Hamilton
Thomson Texere, 2000
 (8)
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 |
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Brand Babble
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Don E. Schultz and Heidi F. Schultz
Thomson South-Western, 2004
 (7)
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Brand Warfare
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David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001
(8)
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brand.new
|
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Jane Pavitt
V&A Publications, 2000
(8)
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Branded!
|
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Bernie Brennan and Lori Schafer
John Wiley & Sons, Inc., 2010
(7)
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Fascinate
|
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Sally Hogshead
HarperBusiness, 2010
(8)
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