Zusammenfassungen zum Thema Werbung

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22 Irrefutable Laws of Advertising Michael Newman John Wiley & Sons, Inc., 2004 (7)	A Genie's Wisdom Jack Trout John Wiley & Sons, Inc., 2003 (4)	Absolut Carl Hamilton Thomson Texere, 2000 (8)
Advertising to Children in China Kara Chan and James U. McNeal The Chinese UP, 2006 (7)	Ageless Marketing David B. Wolfe and Robert E. Snyder Dearborn, 2003 (6)	Another One Bites the Grass Simon Anholt John Wiley & Sons, Inc., 2000 (8)
Brand Asset Management Scott M. Davis Jossey-Bass, 2000 (8)	Brand Babble Don E. Schultz and Heidi F. Schultz Thomson South-Western, 2004 (7)	Brand Warfare David F. D'Alessandro and Michael Owens McGraw-Hill, 2001 (8)
brand.new Jane Pavitt V&A Publications, 2000 (8)	Branded! Bernie Brennan and Lori Schafer John Wiley & Sons, Inc., 2010 (7)	Building Brand Authenticity Michael Beverland Palgrave Macmillan, 2009 (8)
Building Strong Brands David A. Aaker Free Press, 1995 (7)	Cashvertising Drew Eric Whitman Career Press, 2008 (8)	Celebrity Sells Hamish Pringle John Wiley & Sons, Inc., 2004 (9)
Changing the Game David Edery and Ethan Mollick FT Press, 2008 (8)	Creating Brand Loyalty Richard D. Czerniawski and Michael W. Maloney AMACOM, 1999 (8)	Creative Leaps Michael Newman John Wiley & Sons, Inc., 2003 (9)
Fascinate Sally Hogshead HarperBusiness, 2010 (8)	For Immediate Release Ronn Torossian and Karen Kelly BenBella, 2011 (7)	Get to the Top on Google David Viney Nicholas Brealey Publishing, 2008 (9)

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