Knowledge Pack: Corporate Social Responsibility

Good Works!

Philip Kotler et al.

John Wiley & Sons, Inc., 2012

(8)

Corporations pay for social programs – but why?

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Higher Ambition

Michael Beer et al.

Harvard Business Review Press, 2011

(8)

Take wise, practical lessons on excellence from 36 exemplary CEOs.

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Andrew Benett et al.

Palgrave Macmillan, 2010

(6)

Google doesn’t want to be “evil.” Could Big Business care about more than money?

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Annick Renaud-Coulon

GlobalCCU , 2008

(8)

Use your corporate university to promote your social mission.

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Corporate Social Responsibility