Hard Selling 101
Don`t waste your time being nice. It`s selling you want.
It`s the last one. It`s popular. Movie stars use it. It`s the best. Want it? That`s the power of persuasive tactics.
Your goal is not to make friends, it`s to sell product. Turning up the pressure works, so go for it.
The more complex the sale, the more complicated the purchase, the more buyers are seeking solutions instead of services or products.







