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IBM

From its difficult history to its modern business transitions to the World Wide Web: Follow the checkered trail of IBM.

Knowledge Packs
The Maverick and His Machine
The Maverick and His Machine
 

Kevin Maney

John Wiley & Sons, Inc., 2003

(8)

Just ask Tom Watson. If you are the first high-tech CEO in corporate history, you might as well be a maverick.

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An IBM Guide to Doing Business on the Internet
An IBM Guide to Doing Business on the Internet

Kendra R. Bonnett

McGraw-Hill, 2000

(6)

IBM’s advice to would-be Web designers, in a nutshell: Keep it simple, and make your guests feel at home.

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The Customer Centered Enterprise
The Customer Centered Enterprise

Harvey Thompson

McGraw-Hill, 2000

(6)

The universe does have a center: your customer.

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Saving Big Blue
Saving Big Blue

Robert Slater

McGraw-Hill, 1999

(7)

IBM was moribund, hidebound, and shopworn when Lou Gerstner rode in and revived it with revolutionary tactics: firing entrenched employees, flattening established bureaucracy, and selling solutions instead of products.

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