Knowledge Pack: Unique Corporate Cultures

David Kirkpatrick

Simon & Schuster, 2010

(7)

If the current trend continues, one day everyone on the internet will have a Facebook page. Don’t be the last.

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Patricia Sowell Harris

John Wiley & Sons, Inc., 2009

(6)

With 1.6 million workers at 32,000 restaurants worldwide, McDonald is – deliberately – as diverse as a company can get.

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The Orange Code

Arkadi Kuhlmann and Bruce Philp

John Wiley & Sons, Inc., 2008

(7)

ING Direct’s founders offer an upbeat inside report on how they developed their unique brand and why.

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Guinness

Bill Yenne

John Wiley & Sons, Inc., 2007

(7)

Pull up a stool and discover the history behind your pint of Guinness.

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Unique Corporate Cultures