Company Biographies Summaries

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Employees First, Customers Second Vineet Nayar Harvard Business Review Press, 2010 (8)	In the Plex Steven Levy Simon & Schuster, 2011 (7)	Inside Apple Adam Lashinsky Business Plus, 2012 (9)
The Toyota Way Jeffrey K. Liker McGraw-Hill, 2003 (8)	iCon Steve Jobs Jeffrey S. Young and William L. Simon John Wiley & Sons, Inc., 2005 (9)	Everything I Know About Marketing I Learned From Google Aaron Goldman McGraw-Hill, 2010 (7)
Branded! Bernie Brennan and Lori Schafer John Wiley & Sons, Inc., 2010 (7)	The Facebook Effect David Kirkpatrick Simon & Schuster, 2010 (7)	What Would Google Do? Jeff Jarvis HarperCollins, 2009 (7)
The Google Story David A. Vise and Mark Malseed Delacorte Press, 2005 (8)	Behind the Cloud Marc Benioff and Carlye Adler Jossey-Bass, 2009 (8)	Absolut Carl Hamilton Thomson Texere, 2000 (8)
Who Says Elephants Can't Dance? Louis V. Gerstner, Jr. Harper, 2003 (9)	The Lean Machine Dantar P. Oosterwal AMACOM, 2010 (8)	Nuts! Kevin Freiberg and Jackie Freiberg Broadway Books, 1998 (8)
When Genius Failed Roger Lowenstein Random House, 2000 (9)	Moneyball Michael Lewis W.W.Norton, 2003 (9)	Jack Welch and the GE Way Robert Slater McGraw-Hill, 1998 (8)
The Starbucks Experience Joseph A. Michelli McGraw-Hill, 2006 (6)	Get Better or Get Beaten Robert Slater McGraw-Hill, 2001 (8)	Pour Your Heart Into It Howard Schultz and Dori Jones Yang Hyperion, 1997 (8)

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