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Airlines Summaries

Competition is still fierce in the airline industry. While Airbus and Boeing battle it out on the manufacturing front, airlines compete aggressively with each other for air space, airport slots, customers and profits. Learn about the industry’s pricing strategies, marketing tactics and much more.

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The Future of Pricing
The Future of Pricing

E. Andrew Boyd

Palgrave Macmillan, 2007

(9)

Ryanair
Ryanair
 

Siobhán Creaton

Aurum Press, 2005

(9)

The Southwest Airlines Way
The Southwest Airlines Way
 

Jody Hoffer Gittell

McGraw-Hill, 2003

(9)

China Airborne
China Airborne
 

James Fallows

Pantheon Books, 2012

(8)

From Worst to First
From Worst to First
 

Scott Huler and Gordon Bethune

John Wiley & Sons, Inc., 1999

(9)

Big Shots: Business the Richard Branson Way
Big Shots: Business the Richard Branson Way

Des Dearlove

Capstone, 2002

(6)

Lessons from Deregulation
Lessons from Deregulation
 

Alfred E. Kahn

Brookings Institution Press, 2004

(6)

Flying High
Flying High
 

James Wynbrandt

John Wiley & Sons, Inc., 2004

(8)

Boeing Versus Airbus
Boeing Versus Airbus
 

John Newhouse

Knopf, 2007

(7)

Lessons from the Heart of American Business
Lessons from the Heart of American Business

Gerald Greenwald and Charles Madigan

Warner Books, 2001

(7)

From Airline Reservations to Sonic the Hedgehog
From Airline Reservations to Sonic the Hedgehog

Martin Campbell-Kelly

MIT Press, 2003

(7)

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