Sales & Marketing Summaries

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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For Immediate Release Ronn Torossian and Karen Kelly BenBella, 2011 (7) 2 days ago	It's Not What You Sell, It's What You Stand For Roy M. Spence, Jr. and Haley Rushing Portfolio, 2011 (8) 2 months ago	A Complete and Balanced Service Scorecard Rajesh K. Tyagi and Praveen Gupta FT Press, 2008 (8) 2 months ago
EnergizeGrowth Now Lisa Nirell John Wiley & Sons, Inc., 2009 (7) 2 months ago	Brand Relevance David A. Aaker Jossey-Bass, 2011 (8) 3 months ago	Selling to the Government Mark Amtower John Wiley & Sons, Inc., 2010 (8) 3 months ago
Harvesting Intangible Assets Andrew J. Sherman AMACOM, 2011 (8) 3 months ago	Small Business Smarts Steve O'Leary et al. Praeger, 2011 (7) 3 months ago	Complexity Avalanche J.B. Wood Point B, 2009 (9) 3 months ago
StoryBranding Jim Signorelli Greenleaf Book Group, 2012 (8) 4 months ago	Social Media ROI Olivier Blanchard QUE Publishing, 2011 (8) 4 months ago	Money Games David Carter Stanford UP, 2011 (7) 4 months ago
The Amazement Revolution Shep Hyken Greenleaf Book Group, 2011 (7) 4 months ago	B2B Street Fighting Brian J. Dietmeyer Think! Inc., 2011 (7) 4 months ago	How Brands Grow Byron Sharp Oxford UP, 2010 (7) 5 months ago
Act Like a Sales Pro Julie Hansen Career Press, 2011 (7) 5 months ago	Mobile Marketing Kaan Varnali et al. McGraw-Hill, 2011 (6) 5 months ago	Enchantment Guy Kawasaki Portfolio, 2011 (7) 5 months ago
Manage Your Project Portfolio Johanna Rothman The Pragmatic Bookshelf, 2009 (7) 5 months ago	Ziglar on Selling Zig Ziglar Nelson Publishers, 2007 (9) 6 months ago	The NOW Revolution Jay Baer and Amber Naslund John Wiley & Sons, Inc., 2011 (7) 6 months ago