Skip navigation

Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

Go to categories
Show all 1–21 / 732
Seeing the World Through the Emerging Consumer’s Eyes
Report

Tassos Stassopoulos

AllianceBernstein L.P., 2014

(8)

Stickier Marketing
Book

Grant Leboff

Kogan Page, 2014

(8)

Building Your Business the Right-Brain Way
Book
 

Jennifer Lee

New World Library, 2014

(8)

Supercommunicator
Book

Frank J. Pietrucha

AMACOM, 2014

(7)

The Challenger Sale
Book
 

Matthew Dixon and Brent Adamson

Portfolio, 2011

(8)

Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

Thought Leadership
Book
 

Laurie Young

Kogan Page, 2013

(8)

Selling the Invisible
Book
 

Harry Beckwith

Warner Books, 1997

(9)

Enchantment
Book
 

Guy Kawasaki

Portfolio, 2011

(7)

Pitch Perfect
Book
 

Bill McGowan and Alisa Bowman

HarperBusiness, 2014

(7)

How to Deliver a TED Talk
Book
 

Jeremey Donovan

McGraw-Hill, 2013

(7)

Whiteboard Selling
Book
 

Corey Sommers and David Jenkins

John Wiley & Sons, Inc., 2013

(9)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

Hidden in Plain Sight
Book
 

Jan Chipchase and Simon Steinhardt

HarperBusiness, 2013

(7)

How Great Leaders Inspire Action
Video

Simon Sinek

TED Conferences LLC, 2009

(9)

What Would Google Do?
Book
 

Jeff Jarvis

HarperCollins, 2009

(7)

Cause Marketing
Book
 

Joe Marconi

Dearborn, 2002

(9)

Social Media Marketing
Book
 

Dave Evans

Sybex, 2008

(9)

Ninja Innovation
Book
 

Gary Shapiro

William Morrow, 2013

(6)

Differentiate or Die
Book
 

Jack Trout and Steve Rivkin

John Wiley & Sons, Inc., 2000

(9)

1–21 / 732

Sales & Marketing

Maybe your company is manufacturing the best products in your industry. Perhaps your organization has created a service that will wow your customers and springboard you past the competition. New developments are always exciting, but you have to find ways to bring your innovations to the consumer’s attention.

Sales and marketing represent two of the cornerstones upon which any successful business is built. Whether you’re interested in branding, marketing strategy and execution, public relations or advertising, getAbstract can point you in the right direction. You’ll find hundreds of summaries in our library that cover just about every aspect of sales and marketing. The most current and popular marketing business books are distilled into five-page summaries that you can download on your computer or hand-held device and read in just 10 minutes. You can even listen to our summaries on audio.

Keep Pace

Many business people are so engrossed in their own pursuits that it’s easy to fall behind the learning curve. getAbstract ensures that you stay up-to-date on the latest sales and marketing trends and developments. In addition to promoting learning in your organization, getAbstract is often a source of inspiration for executives, managers and frontline employees. You’ll stumble onto a great idea or concept that you can integrate into your business.

The bottom line is that getAbstract delivers results. Your workforce will become better educated and more prepared to meet the demands of business. Energize your sales and marketing with getAbstract, the undisputed heavyweight champion.