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Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Show all 1–21 / 631
The Humor Code
Book
 

Peter McGraw and Joel Warner

Simon & Schuster, 2014

(7)

The One Week Marketing Plan
Book

Mark Satterfield

BenBella, 2014

(7)

Stickier Marketing
Book

Grant Leboff

Kogan Page, 2014

(8)

Whiteboard Selling
Book
 

Corey Sommers and David Jenkins

John Wiley & Sons, Inc., 2013

(9)

Supercommunicator
Book

Frank J. Pietrucha

AMACOM, 2014

(7)

The Antidote
Book
 

Barry Werth

Wall Street Journal Books, 2014

(7)

The Secret Language of Influence
Book

Dan Seidman

AMACOM, 2012

(7)

Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

How to Deliver a TED Talk
Book
 

Jeremey Donovan

McGraw-Hill, 2013

(7)

The Challenger Sale
Book
 

Matthew Dixon and Brent Adamson

Portfolio, 2011

(8)

The 3rd Alternative
Book

Stephen R. Covey

Free Press, 2011

(8)

Influence
Book
 

Robert B. Cialdini

HarperCollins, 1993

(8)

Epic Content Marketing
Book
 

Joe Pulizzi

McGraw-Hill, 2013

(7)

Building Your Business the Right-Brain Way
Book
 

Jennifer Lee

New World Library, 2014

(8)

Joe Girard’s 13 Essential Rules of Selling
Book

Joe Girard and Tony Gibbs

McGraw-Hill, 2012

(6)

The Art of Social Selling
Book
 

Shannon Belew

AMACOM, 2014

(7)

The 250 Power Words That Sell
Book
 

Stephan Schiffman

Adams Media, 2013

(7)

Pitch Perfect
Book
 

Bill McGowan and Alisa Bowman

HarperBusiness, 2014

(7)

Thought Leadership
Book
 

Laurie Young

Kogan Page, 2013

(8)

The 20% Doctrine
Book
 

Ryan Tate

HarperBusiness, 2012

(8)

1–21 / 631

Sales & Marketing

Maybe your company is manufacturing the best products in your industry. Perhaps your organization has created a service that will wow your customers and springboard you past the competition. New developments are always exciting, but you have to find ways to bring your innovations to the consumer’s attention.

Sales and marketing represent two of the cornerstones upon which any successful business is built. Whether you’re interested in branding, marketing strategy and execution, public relations or advertising, getAbstract can point you in the right direction. You’ll find hundreds of summaries in our library that cover just about every aspect of sales and marketing. The most current and popular marketing business books are distilled into five-page summaries that you can download on your computer or hand-held device and read in just 10 minutes. You can even listen to our summaries on audio.

Keep Pace

Many business people are so engrossed in their own pursuits that it’s easy to fall behind the learning curve. getAbstract ensures that you stay up-to-date on the latest sales and marketing trends and developments. In addition to promoting learning in your organization, getAbstract is often a source of inspiration for executives, managers and frontline employees. You’ll stumble onto a great idea or concept that you can integrate into your business.

The bottom line is that getAbstract delivers results. Your workforce will become better educated and more prepared to meet the demands of business. Energize your sales and marketing with getAbstract, the undisputed heavyweight champion.