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Sales & Marketing Summaries

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

Thought Leadership
Book

Laurie Young

Kogan Page, 2013

(8)

The 3rd Alternative
Book

Stephen R. Covey

Free Press, 2011

(8)

The 250 Power Words That Sell
Book

Stephan Schiffman

Adams Media, 2013

(7)

Influence
Book
 

Robert B. Cialdini

HarperCollins, 1993

(8)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

Blue Ocean Strategy
Book
 

W. Chan Kim and Renée Mauborgne

Harvard Business Review Press, 2005

(10)

You Should Test That!
Book
 

Chris Goward

Sybex, 2013

(8)

Saleshood
Book

Elay Cohen

Greenleaf Book Group, 2014

(6)

Smart Calling
Book
 

Art Sobczak

John Wiley & Sons, Inc., 2013

(8)

21.5 Unbreakable Laws of Selling
Book
 

Jeffrey Gitomer

Bard Press, 2013

(7)

Innovating Analytics
Book

Larry Freed

John Wiley & Sons, Inc., 2013

(7)

Whiteboard Selling
Book
 

Corey Sommers and David Jenkins

John Wiley & Sons, Inc., 2013

(9)

Anticipate
Book

Bill Thomas and Jeff Tobe

John Wiley & Sons, Inc., 2012

(7)

Be the Best at What Matters Most
Book

Joe Calloway

John Wiley & Sons, Inc., 2013

(7)

Contagious
Book
 

Jonah Berger

Simon & Schuster, 2013

(7)

What Consumers Want
Video

Joseph Pine

TED Conferences LLC, 2/2004

(7)

The Professional’s Guide to Business Development
Book

Stephen Newton

Kogan Page, 2012

(7)

The Challenger Sale
Book
 

Matthew Dixon and Brent Adamson

Portfolio, 2011

(8)

A/B Testing
Book
 

Dan Siroker and Pete Koomen

John Wiley & Sons, Inc., 2013

(8)

Unlabel
Book
 

Marc Ecko

Touchstone, 2013

(7)

1–21 / 711

Sales & Marketing

Maybe your company is manufacturing the best products in your industry. Perhaps your organization has created a service that will wow your customers and springboard you past the competition. New developments are always exciting, but you have to find ways to bring your innovations to the consumer’s attention.

Sales and marketing represent two of the cornerstones upon which any successful business is built. Whether you’re interested in branding, marketing strategy and execution, public relations or advertising, getAbstract can point you in the right direction. You’ll find hundreds of summaries in our library that cover just about every aspect of sales and marketing. The most current and popular marketing business books are distilled into five-page summaries that you can download on your computer or hand-held device and read in just 10 minutes. You can even listen to our summaries on audio.

Keep Pace

Many business people are so engrossed in their own pursuits that it’s easy to fall behind the learning curve. getAbstract ensures that you stay up-to-date on the latest sales and marketing trends and developments. In addition to promoting learning in your organization, getAbstract is often a source of inspiration for executives, managers and frontline employees. You’ll stumble onto a great idea or concept that you can integrate into your business.

The bottom line is that getAbstract delivers results. Your workforce will become better educated and more prepared to meet the demands of business. Energize your sales and marketing with getAbstract, the undisputed heavyweight champion.