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Sales & Marketing Summaries

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.


Show all 1–21 / 626
Act Like a Sales Pro
Act Like a Sales Pro
 
Julie Hansen
Career Press, 2011
rating7 (7)
 
B2B Street Fighting
B2B Street Fighting
 
Brian J. Dietmeyer
Think! Inc., 2011
rating7 (7)
 
Enchantment
Enchantment
B  
Guy Kawasaki
Portfolio, 2011
rating7 (7)
 
StoryBranding
StoryBranding
 
Jim Signorelli
Greenleaf Book Group, 2012
rating8 (8)
 
How Brands Grow
How Brands Grow
 
Byron Sharp
Oxford UP, 2010
rating7 (7)
 
Everyone Communicates, Few Connect
Everyone Communicates, Few Connect
B  
John C. Maxwell
Nelson Publishers, 2010
rating8 (8)
 
Blue Ocean Strategy
Blue Ocean Strategy
 
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005
rating10 (10)
 
Confessions of a Public Speaker
Confessions of a Public Speaker
B  
Scott Berkun
O'Reilly, 2011
rating7 (7)
 
Social Media ROI
Social Media ROI
 
Olivier Blanchard
QUE Publishing, 2011
rating8 (8)
 
The Amazement Revolution
The Amazement Revolution
 
Shep Hyken
Greenleaf Book Group, 2011
rating7 (7)
 
Win
Win
B  
Frank I. Luntz
Hyperion, 2011
rating7 (7)
 
Sticky Marketing
Sticky Marketing
 
Grant Leboff
Kogan Page, 2011
rating7 (7)
 
15 Minutes Including Q&A
15 Minutes Including Q&A
B  
Joey Asher
Persuasive Speaker Press, 2010
rating7 (7)
 
Take the Cold Out of Cold Calling
Take the Cold Out of Cold Calling
 
Sam Richter
Adams Business & Professional, 2009
rating8 (8)
 
Ziglar on Selling
Ziglar on Selling
 
Zig Ziglar
Nelson Publishers, 2007
rating9 (9)
 
Manage Your Project Portfolio
Manage Your Project Portfolio
 
Johanna Rothman
The Pragmatic Bookshelf, 2009
rating7 (7)
 
In Search of Excellence
In Search of Excellence
 
Thomas J. Peters and Robert H. Waterman
HarperBusiness, 1988
rating9 (9)
 
America's Service Meltdown
America's Service Meltdown
 
Raul Pupo
Praeger, 2010
rating7 (7)
 
Mobile Marketing
Mobile Marketing
 
Kaan Varnali et al.
McGraw-Hill, 2011
rating6 (6)
 
The Thank You Economy
The Thank You Economy
B  
Gary Vaynerchuk
HarperBusiness, 2011
rating9 (9)
 
How Companies Win
How Companies Win
 
Rick Kash and David Calhoun
HarperBusiness, 2010
rating9 (9)
 
1–21 / 626
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