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Sales & Marketing

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Supercommunicator
Book

Frank J. Pietrucha

AMACOM, 2014

(7)

Pitch Perfect
Book
 

Bill McGowan and Alisa Bowman

HarperBusiness, 2014

(7)

The Greatest Salesman in the World
Book
 

Og Mandino

Bantam, 1983

(7)

In Search of Excellence
Book
 

Thomas J. Peters and Robert H. Waterman

HarperBusiness, 1988

(9)

Building Your Business the Right-Brain Way
Book
 

Jennifer Lee

New World Library, 2014

(8)

The Art of Social Selling
Book
 

Shannon Belew

AMACOM, 2014

(7)

Real Influence
Book
 

Mark Goulston and John Ullmen

AMACOM, 2013

(7)

Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

33 Million People in the Room
Book
 

Juliette Powell

FT Press, 2009

(7)

The Challenger Sale
Book
 

Matthew Dixon and Brent Adamson

Portfolio, 2011

(8)

The Presentation Secrets of Steve Jobs
Book

Carmine Gallo

McGraw-Hill, 2009

(8)

Influence
Book
 

Robert B. Cialdini

HarperCollins, 1993

(8)

Fascinate
Book
 

Sally Hogshead

HarperBusiness, 2010

(8)

The Why Axis
Book
 

Uri Gneezy and John A. List

Public Affairs, 2013

(8)

21.5 Unbreakable Laws of Selling
Book
 

Jeffrey Gitomer

Bard Press, 2013

(7)

Thought Leadership
Book
 

Laurie Young

Kogan Page, 2013

(8)

Clickology
Book
 

Graham Jones

Nicholas Brealey Publishing, 2014

(7)

Business Models for the Social Mobile Cloud
Book

Ted Shelton

John Wiley & Sons, Inc., 2013

(8)

Be the Best at What Matters Most
Book

Joe Calloway

John Wiley & Sons, Inc., 2013

(7)

Customer Care Excellence
Book
 

Sarah Cook

Kogan Page, 2008

(7)

1–21 / 521

Sales & Marketing

Maybe your company is manufacturing the best products in your industry. Perhaps your organization has created a service that will wow your customers and springboard you past the competition. New developments are always exciting, but you have to find ways to bring your innovations to the consumer’s attention.

Sales and marketing represent two of the cornerstones upon which any successful business is built. Whether you’re interested in branding, marketing strategy and execution, public relations or advertising, getAbstract can point you in the right direction. You’ll find hundreds of summaries in our library that cover just about every aspect of sales and marketing. The most current and popular marketing business books are distilled into five-page summaries that you can download on your computer or hand-held device and read in just 10 minutes. You can even listen to our summaries on audio.

Keep Pace

Many business people are so engrossed in their own pursuits that it’s easy to fall behind the learning curve. getAbstract ensures that you stay up-to-date on the latest sales and marketing trends and developments. In addition to promoting learning in your organization, getAbstract is often a source of inspiration for executives, managers and frontline employees. You’ll stumble onto a great idea or concept that you can integrate into your business.

The bottom line is that getAbstract delivers results. Your workforce will become better educated and more prepared to meet the demands of business. Energize your sales and marketing with getAbstract, the undisputed heavyweight champion.