Sales & Marketing Summaries

This category covers some of the most colorful and diverse areas of business. Here you'll find summaries about all facets of sales and marketing: formulating a marketing strategy, product development, branding, positioning, advertising, public relations, customer service and different types of selling.

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Blue Ocean Strategy W. Chan Kim and Renée Mauborgne Harvard Business Review Press, 2005 (10)	It's Not What You Sell, It's What You Stand For Roy M. Spence, Jr. and Haley Rushing Portfolio, 2011 (8)	StoryBranding Jim Signorelli Greenleaf Book Group, 2012 (8)
Brand Relevance David A. Aaker Jossey-Bass, 2011 (8)	Everyone Communicates, Few Connect John C. Maxwell Nelson Publishers, 2010 (8)	Act Like a Sales Pro Julie Hansen Career Press, 2011 (7)
How Brands Grow Byron Sharp Oxford UP, 2010 (7)	Exceptional Service, Exceptional Profit Leonardo Inghilleri and Micah Solomon AMACOM, 2010 (9)	The Thank You Economy Gary Vaynerchuk HarperBusiness, 2011 (9)
Harvesting Intangible Assets Andrew J. Sherman AMACOM, 2011 (8)	A Complete and Balanced Service Scorecard Rajesh K. Tyagi and Praveen Gupta FT Press, 2008 (8)	How Companies Win Rick Kash and David Calhoun HarperBusiness, 2010 (9)
Selling the Invisible Harry Beckwith Warner Books, 1997 (9)	Enchantment Guy Kawasaki Portfolio, 2011 (7)	B2B Street Fighting Brian J. Dietmeyer Think! Inc., 2011 (7)
The Social Media Bible Lon Safko and David K. Brake John Wiley & Sons, Inc., 2009 (9)	Complexity Avalanche J.B. Wood Point B, 2009 (9)	How to Sell Anything to Anyone Anytime Dave Kahle Career Press, 2010 (7)
EnergizeGrowth Now Lisa Nirell John Wiley & Sons, Inc., 2009 (7)	Crossing the Chasm Geoffrey A. Moore HarperCollins, 2002 (8)	The Referral Engine John Jantsch Portfolio, 2010 (8)