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Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

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Sticky Marketing
Book
 

Grant Leboff

Kogan Page, 2011

(7)

How Brands Grow
Book
 

Byron Sharp

Oxford UP, 2010

(7)

Fascinate
Book
 

Sally Hogshead

HarperBusiness, 2010

(8)

Social Media Marketing
Book
 

Dave Evans

Sybex, 2008

(9)

Evangelist Marketing
Book
 

Alex L. Goldfayn

BenBella, 2012

(7)

Get to the Top on Google
Book
 

David Viney

Nicholas Brealey Publishing, 2008

(9)

Sales Promotion
Book
 

Roddy Mullin and Julian Cummins

Kogan Page, 2008

(8)

Permission Marketing
Book
 

Seth Godin

Simon & Schuster, 1999

(7)

Working with Agencies
Book

Michael Sims

John Wiley & Sons, Inc., 2005

(6)

The Conversation Manager
Book
 

Steven Van Belleghem

Kogan Page, 2012

(7)

Socialnomics
Book
 

Erik Qualman

John Wiley & Sons, Inc., 2009

(7)

Branded!
Book

Bernie Brennan and Lori Schafer

John Wiley & Sons, Inc., 2010

(7)

Outsmart the MBA Clones
Book

Dan Herman

Paramount, 2008

(7)

Winning the Story Wars
Book
 

Jonah Sachs

Harvard Business Review Press, 2012

(8)

Content Is Currency
Book
 

Jon Wuebben

Nicholas Brealey Publishing, 2011

(7)

Building Brand Authenticity
Book
 

Michael Beverland

Palgrave Macmillan, 2009

(8)

How to Sell More Stuff
Book
 

Steve Smith and Don E. Schultz

Dearborn, 2004

(8)

Turn Clicks Into Customers
Book

Duane Forrester

McGraw-Hill, 2010

(8)

Creative Leaps
Book

Michael Newman

John Wiley & Sons, Inc., 2003

(9)

In Search of the Obvious
Book
 

Jack Trout

John Wiley & Sons, Inc., 2008

(8)

Ageless Marketing
Book
 

David B. Wolfe and Robert E. Snyder

Dearborn, 2003

(6)

1–21 / 75

Advertising

Advertising is so pervasive in everyday life that most people take it for granted. From giant billboards on the highway to TV commercials to pop-up ads on the Internet, consumers are constantly exposed to promotional material and marketing gimmicks. Multi-national corporations and small companies alike want you to buy their products and services – and the competition is fierce.

With so many businesses vying for the consumer dollar, you can’t afford to overlook any tool or device that will give your organization an advantage. For over a decade, getAbstract has enabled employees at hundreds of companies worldwide to broaden their knowledge and stay ahead of the game. Advertising book summaries represent just a fraction of the content in our enormous library. Whether you’re looking for specific advice or a broad overview of advertising, getAbstract is the place to go.

Super Industry

It’s estimated that around $475 billion is spent on advertising worldwide annually. The Super Bowl attracts millions of viewers every year to watch not only a championship football game but also which commercials are the most ingenious and innovative. getAbstract’s easy-to-read summaries of the latest advertising books are an excellent source of creative ideas. You’ll also learn to plan and execute effective advertising campaigns and how to avoid costly pitfalls that can sabotage your best intentions. getAbstract ensures that you’ll stay on top of all the current trends. Many of our most popular summaries reflect the increasingly prominent roles that the Internet and social media play in the advertising industry.