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Steven Van Belleghem
Kogan Page, 2012
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Byron Sharp
Oxford UP, 2010
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Jon Wuebben
Nicholas Brealey Publishing, 2011
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Dave Evans
Sybex, 2008
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Grant Leboff
Kogan Page, 2011
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Seth Godin
Portfolio, 2007
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Jonah Sachs
Harvard Business Review Press, 2012
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David Edery and Ethan Mollick
FT Press, 2008
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Erik Qualman
John Wiley & Sons, Inc., 2009
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Joseph Turow
Yale UP, 2012
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Prentice Hall Direct, 2009
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Alex L. Goldfayn
BenBella, 2012
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Vanessa Fox
John Wiley & Sons, Inc., 2010
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HarperBusiness, 2010
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Simon & Schuster, 1999
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BenBella, 2011
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Dan Herman
Paramount, 2008
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Hyperion, 2001
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John Wiley & Sons, Inc., 2010
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Marshall Cavendish, 2009
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Advertising
Advertising is so pervasive in everyday life that most people take it for granted. From giant billboards on the highway to TV commercials to pop-up ads on the Internet, consumers are constantly exposed to promotional material and
marketing gimmicks. Multi-national corporations and small companies alike want you to buy their products and services – and the competition is fierce.
With so many businesses vying for the consumer dollar, you can’t afford to overlook any tool or device that will give your organization an advantage. For over a decade, getAbstract has enabled employees at hundreds of companies worldwide to broaden their knowledge and stay ahead of the game. Advertising book summaries represent just a fraction of the content in our enormous library. Whether you’re looking for specific advice or a broad overview of advertising, getAbstract is the place to go.
Super Industry
It’s estimated that around $475 billion is spent on advertising worldwide annually. The Super Bowl attracts millions of viewers every year to watch not only a championship football game but also which commercials are the most ingenious and innovative. getAbstract’s easy-to-read summaries of the latest advertising books are an excellent source of creative ideas. You’ll also learn to plan and execute effective advertising campaigns and how to avoid costly pitfalls that can sabotage your best intentions.
getAbstract ensures that you’ll stay on top of all the current trends. Many of our most popular
summaries reflect the increasingly prominent roles that the Internet and social media play in the advertising industry.
