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Advertising Summaries

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How Brands Grow How Brands Grow

 

Byron Sharp

Oxford UP, 2010

(7)

Turn Clicks Into Customers Turn Clicks Into Customers

Duane Forrester

McGraw-Hill, 2010

(8)

Sticky Marketing Sticky Marketing

 

Grant Leboff

Kogan Page, 2011

(7)

Social Media Marketing Social Media Marketing

 

Dave Evans

Sybex, 2008

(9)

Building Strong Brands Building Strong Brands

David A. Aaker

Free Press, 1995

(7)

Branded! Branded!

Bernie Brennan and Lori Schafer

John Wiley & Sons, Inc., 2010

(7)

How Customers Think How Customers Think

 

Gerald Zaltman

Harvard Business Review Press, 2003

(8)

Marketing in the Age of Google Marketing in the Age of Google

 

Vanessa Fox

John Wiley & Sons, Inc., 2010

(7)

Fascinate Fascinate

 

Sally Hogshead

HarperBusiness, 2010

(8)

Tuned In Tuned In

 

Craig Stull et al.

John Wiley & Sons, Inc., 2008

(8)

Money Games Money Games

 

David Carter

Stanford UP, 2011

(7)

The Culture Code The Culture Code

 

Clotaire Rapaille

Broadway Books, 2006

(7)

Socialnomics Socialnomics

 

Erik Qualman

John Wiley & Sons, Inc., 2009

(7)

Absolut Absolut

 

Carl Hamilton

Thomson Texere, 2000

(8)

Cashvertising Cashvertising

 

Drew Eric Whitman

Career Press, 2008

(8)

Unleashing the Ideavirus Unleashing the Ideavirus

Seth Godin

Hyperion, 2001

(9)

Write to Sell Write to Sell

 

Andy Maslen

Marshall Cavendish, 2009

(8)

The Facebook Era The Facebook Era

 

Clara Shih

Prentice Hall Direct, 2009

(9)

Why We Buy Why We Buy

 

Paco Underhill

Simon & Schuster, 1999

(9)

In Search of the Obvious In Search of the Obvious

 

Jack Trout

John Wiley & Sons, Inc., 2008

(8)

Permission Marketing Permission Marketing

 

Seth Godin

Simon & Schuster, 1999

(7)

1–21 / 69

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