Advertising Summaries

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How Brands Grow Byron Sharp Oxford UP, 2010 (7)	Turn Clicks Into Customers Duane Forrester McGraw-Hill, 2010 (8)	Sticky Marketing Grant Leboff Kogan Page, 2011 (7)
Social Media Marketing Dave Evans Sybex, 2008 (9)	Building Strong Brands David A. Aaker Free Press, 1995 (7)	Branded! Bernie Brennan and Lori Schafer John Wiley & Sons, Inc., 2010 (7)
How Customers Think Gerald Zaltman Harvard Business Review Press, 2003 (8)	Marketing in the Age of Google Vanessa Fox John Wiley & Sons, Inc., 2010 (7)	Fascinate Sally Hogshead HarperBusiness, 2010 (8)
Tuned In Craig Stull et al. John Wiley & Sons, Inc., 2008 (8)	Money Games David Carter Stanford UP, 2011 (7)	The Culture Code Clotaire Rapaille Broadway Books, 2006 (7)
Socialnomics Erik Qualman John Wiley & Sons, Inc., 2009 (7)	Absolut Carl Hamilton Thomson Texere, 2000 (8)	Cashvertising Drew Eric Whitman Career Press, 2008 (8)
Unleashing the Ideavirus Seth Godin Hyperion, 2001 (9)	Write to Sell Andy Maslen Marshall Cavendish, 2009 (8)	The Facebook Era Clara Shih Prentice Hall Direct, 2009 (9)
Why We Buy Paco Underhill Simon & Schuster, 1999 (9)	In Search of the Obvious Jack Trout John Wiley & Sons, Inc., 2008 (8)	Permission Marketing Seth Godin Simon & Schuster, 1999 (7)

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