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Advertising

Which ads are more effective: those that receive an award in Cannes or those that wield a brightly colored discount sticker? Ideally, your customers love your ads and, thus, buy your products.

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Fascinate
Book
 

Sally Hogshead

HarperBusiness, 2010

(8)

The Daily You
Book
 

Joseph Turow

Yale UP, 2012

(7)

The Conversation Manager
Book
 

Steven Van Belleghem

Kogan Page, 2012

(7)

The Edge
Book

Allen P. Adamson

Palgrave Macmillan, 2013

(8)

Sticky Marketing
Book
 

Grant Leboff

Kogan Page, 2011

(7)

Welcome to the Creative Age
Book

Mark Earls

John Wiley & Sons, Inc., 2002

(6)

In Search of the Obvious
Book
 

Jack Trout

John Wiley & Sons, Inc., 2008

(8)

Write to Sell
Book
 

Andy Maslen

Marshall Cavendish, 2009

(8)

Winning the Story Wars
Book
 

Jonah Sachs

Harvard Business Review Press, 2012

(8)

How to Make Money with YouTube
Book

Brad Schepp and Debra Schepp

McGraw-Hill, 2009

(7)

Social Media Marketing
Book
 

Dave Evans

Sybex, 2008

(9)

The Hero and the Outlaw
Book

Carol S. Pearson and Margaret Mark

McGraw-Hill, 2001

(7)

Outsmart the MBA Clones
Book

Dan Herman

Paramount, 2008

(7)

The King of Madison Avenue
Book
 

Kenneth Roman

Palgrave Macmillan, 2010

(7)

Absolut
Book
 

Carl Hamilton

Thomson Texere, 2000

(8)

A Genie's Wisdom
Book

Jack Trout

John Wiley & Sons, Inc., 2003

(5)

Creative Leaps
Book

Michael Newman

John Wiley & Sons, Inc., 2003

(9)

Socialnomics
Book
 

Erik Qualman

John Wiley & Sons, Inc., 2009

(7)

Why We Buy
Book
 

Paco Underhill

Simon & Schuster, 1999

(9)

Trump University Marketing 101
Book

Don Sexton

John Wiley & Sons, Inc., 2006

(6)

Marketing in the Age of Google
Book
 

Vanessa Fox

John Wiley & Sons, Inc., 2010

(7)

1–21 / 32

Advertising

Advertising is so pervasive in everyday life that most people take it for granted. From giant billboards on the highway to TV commercials to pop-up ads on the Internet, consumers are constantly exposed to promotional material and marketing gimmicks. Multi-national corporations and small companies alike want you to buy their products and services – and the competition is fierce.

With so many businesses vying for the consumer dollar, you can’t afford to overlook any tool or device that will give your organization an advantage. For over a decade, getAbstract has enabled employees at hundreds of companies worldwide to broaden their knowledge and stay ahead of the game. Advertising book summaries represent just a fraction of the content in our enormous library. Whether you’re looking for specific advice or a broad overview of advertising, getAbstract is the place to go.

Super Industry

It’s estimated that around $475 billion is spent on advertising worldwide annually. The Super Bowl attracts millions of viewers every year to watch not only a championship football game but also which commercials are the most ingenious and innovative. getAbstract’s easy-to-read summaries of the latest advertising books are an excellent source of creative ideas. You’ll also learn to plan and execute effective advertising campaigns and how to avoid costly pitfalls that can sabotage your best intentions. getAbstract ensures that you’ll stay on top of all the current trends. Many of our most popular summaries reflect the increasingly prominent roles that the Internet and social media play in the advertising industry.