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Advertising Summaries


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How Brands Grow
How Brands Grow
 
Byron Sharp
Oxford UP, 2010
rating7 (7)
 
Sticky Marketing
Sticky Marketing
 
Grant Leboff
Kogan Page, 2011
rating7 (7)
 
Turn Clicks Into Customers
Turn Clicks Into Customers
 
Duane Forrester
McGraw-Hill, 2010
rating8 (8)
 
Money Games
Money Games
 
David Carter
Stanford UP, 2011
rating7 (7)
 
Building Brand Authenticity
Building Brand Authenticity
 
Michael Beverland
Palgrave Macmillan, 2009
rating8 (8)
 
Social Media Marketing
Social Media Marketing
B  
Dave Evans
Sybex, 2008
rating9 (9)
 
The Facebook Era
The Facebook Era
B  
Clara Shih
Prentice Hall Direct, 2009
rating9 (9)
 
Marketing in the Age of Google
Marketing in the Age of Google
B  
Vanessa Fox
John Wiley & Sons, Inc., 2010
rating7 (7)
 
Branded!
Branded!
 
Bernie Brennan and Lori Schafer
John Wiley & Sons, Inc., 2010
rating7 (7)
 
How to Make Money with YouTube
How to Make Money with YouTube
 
Brad Schepp and Debra Schepp
McGraw-Hill, 2009
rating7 (7)
 
YouTube and Video Marketing
YouTube and Video Marketing
 
Greg Jarboe
Sybex, 2009
rating7 (7)
 
Outsmart the MBA Clones
Outsmart the MBA Clones
 
Dan Herman
Paramount, 2008
rating7 (7)
 
Fascinate
Fascinate
B  
Sally Hogshead
HarperBusiness, 2010
rating8 (8)
 
Powerlines
Powerlines
 
Steve Cone
Bloomberg Press, 2008
rating7 (7)
 
Unleashing the Ideavirus
Unleashing the Ideavirus
 
Seth Godin
Hyperion, 2001
rating9 (9)
 
Write to Sell
Write to Sell
 
Andy Maslen
Marshall Cavendish, 2009
rating8 (8)
 
Brand Warfare
Brand Warfare
B  
David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001
rating8 (8)
 
The Online Advertising Playbook
The Online Advertising Playbook
 
Joe Plummer et al.
John Wiley & Sons, Inc., 2007
rating8 (8)
 
Trump University Marketing 101
Trump University Marketing 101
 
Don Sexton
John Wiley & Sons, Inc., 2006
rating6 (6)
 
How Customers Think
How Customers Think
B  
Gerald Zaltman
Harvard Business Review Press, 2003
rating8 (8)
 
Socialnomics
Socialnomics
B  
Erik Qualman
John Wiley & Sons, Inc., 2009
rating7 (7)
 
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