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Michael Newman
John Wiley & Sons, Inc., 2004
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Jack Trout
John Wiley & Sons, Inc., 2003
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Carl Hamilton
Thomson Texere, 2000
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Kara Chan and James U. McNeal
The Chinese UP, 2006
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David B. Wolfe and Robert E. Snyder
Dearborn, 2003
(6)
Simon Anholt
John Wiley & Sons, Inc., 2000
(8)
Scott M. Davis
Jossey-Bass, 2000
(8)
Don E. Schultz and Heidi F. Schultz
Thomson South-Western, 2004
(7)
David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001
(8)
Jane Pavitt
V&A Publications, 2000
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Bernie Brennan and Lori Schafer
John Wiley & Sons, Inc., 2010
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Michael Beverland
Palgrave Macmillan, 2009
(8)
David A. Aaker
Free Press, 1995
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Drew Eric Whitman
Career Press, 2008
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Hamish Pringle
John Wiley & Sons, Inc., 2004
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David Edery and Ethan Mollick
FT Press, 2008
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Jon Wuebben
Nicholas Brealey Publishing, 2011
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Richard D. Czerniawski and Michael W. Maloney
AMACOM, 1999
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Michael Newman
John Wiley & Sons, Inc., 2003
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Alex L. Goldfayn
BenBella, 2012
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Sally Hogshead
HarperBusiness, 2010
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Advertising
Advertising is so pervasive in everyday life that most people take it for granted. From giant billboards on the highway to TV commercials to pop-up ads on the Internet, consumers are constantly exposed to promotional material and
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Super Industry
It’s estimated that around $475 billion is spent on advertising worldwide annually. The Super Bowl attracts millions of viewers every year to watch not only a championship football game but also which commercials are the most ingenious and innovative. getAbstract’s easy-to-read summaries of the latest advertising books are an excellent source of creative ideas. You’ll also learn to plan and execute effective advertising campaigns and how to avoid costly pitfalls that can sabotage your best intentions.
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