Branding & Positioning Summaries

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Brand Relevance David A. Aaker Jossey-Bass, 2011 (8) 3 months ago	StoryBranding Jim Signorelli Greenleaf Book Group, 2012 (8) 4 months ago	How Brands Grow Byron Sharp Oxford UP, 2010 (7) 5 months ago
Build a Brand in 30 Days Simon Middleton Capstone, 2010 (7) 7 months ago	Selling the Invisible Harry Beckwith Warner Books, 1997 (9) 7 months ago	Wired and Dangerous Chip R. Bell and John R. Patterson Berrett-Koehler, 2011 (7) 7 months ago
Demand Management Best Practices Colleen Crum and George E. Palmatier J. Ross, 2003 (8) 9 months ago	Content Rules Ann Handley and C.C. Chapman John Wiley & Sons, Inc., 2010 (8) 9 months ago	Brand Portfolio Strategy David A. Aaker Free Press, 2004 (8) 10 months ago
How Did I Get Here? Tony Hawk and Pat Hawk John Wiley & Sons, Inc., 2010 (8) 12 months ago	PrimeTime Women Marti Barletta Kaplan Publishing, 2007 (8) 1 year ago	Waiting for Your Cat to Bark? Bryan Eisenberg et al. Nelson Publishers, 2006 (7) 1 year ago
Brand Hijack Alex Wipperfürth Portfolio, 2005 (9) 1 year ago	Austerity Business Alex Pratt John Wiley & Sons, Inc., 2010 (7) 1 year ago	Consumer.ology Philip Graves Nicholas Brealey Publishing, 2010 (7) 1 year ago
Flipped John Winsor AGATE Publishing, 2010 (6) 1 year ago	Trust Agents Chris Brogan and Julien Smith John Wiley & Sons, Inc., 2009 (7) 2 years ago	Six Pixels of Separation Mitch Joel Business Plus, 2009 (8) 2 years ago
Exceptional Service, Exceptional Profit Leonardo Inghilleri and Micah Solomon AMACOM, 2010 (9) 2 years ago	Shopper Marketing Markus Ståhlberg and Ville Maila Kogan Page, 2010 (8) 2 years ago	The Truth About What Customers Want Michael Solomon FT Press, 2008 (8) 2 years ago