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Branding & Positioning Summaries


Show all 1–21 / 146
StoryBranding
StoryBranding
 
Jim Signorelli
Greenleaf Book Group, 2012
rating8 (8)
Online since 2 weeks
 
How Brands Grow
How Brands Grow
 
Byron Sharp
Oxford UP, 2010
rating7 (7)
Online since 1 month
 
Build a Brand in 30 Days
Build a Brand in 30 Days
 
Simon Middleton
Capstone, 2010
rating7 (7)
Online since 3 months
 
Selling the Invisible
Selling the Invisible
 
Harry Beckwith
Warner Books, 1997
rating9 (9)
Online since 3 months
 
Wired and Dangerous
Wired and Dangerous
 
Chip R. Bell and John R. Patterson
Berrett-Koehler, 2011
rating7 (7)
Online since 3 months
 
Demand Management Best Practices
Demand Management Best Practices
 
Colleen Crum and George E. Palmatier
J. Ross, 2003
rating8 (8)
Online since 5 months
 
Content Rules
Content Rules
B  
Ann Handley and C.C. Chapman
John Wiley & Sons, Inc., 2010
rating8 (8)
Online since 5 months
 
Brand Portfolio Strategy
Brand Portfolio Strategy
B  
David A. Aaker
Free Press, 2004
rating8 (8)
Online since 7 months
 
How Did I Get Here?
How Did I Get Here?
 
Tony Hawk and Pat Hawk
John Wiley & Sons, Inc., 2010
rating8 (8)
Online since 8 months
 
PrimeTime Women
PrimeTime Women
 
Marti Barletta
Kaplan Publishing, 2007
rating8 (8)
Online since 9 months
 
Waiting for Your Cat to Bark?
Waiting for Your Cat to Bark?
 
Bryan Eisenberg et al.
Nelson Publishers, 2006
rating7 (7)
Online since 10 months
 
Brand Hijack
Brand Hijack
 
Alex Wipperfürth
Portfolio, 2005
rating9 (9)
Online since 11 months
 
Austerity Business
Austerity Business
 
Alex Pratt
John Wiley & Sons, Inc., 2010
rating7 (7)
Online since 11 months
 
Consumer.ology
Consumer.ology
 
Philip Graves
NB Publishing, 2010
rating7 (7)
Online since 1 year
 
Flipped
Flipped
 
John Winsor
AGATE Publishing, 2010
rating6 (6)
Online since 1 year
 
Trust Agents
Trust Agents
B  
Chris Brogan and Julien Smith
John Wiley & Sons, Inc., 2009
rating7 (7)
Online since 1 year
 
Six Pixels of Separation
Six Pixels of Separation
 
Mitch Joel
Business Plus, 2009
rating8 (8)
Online since 1 year
 
Exceptional Service, Exceptional Profit
Exceptional Service, Exceptional Profit
 
Leonardo Inghilleri and Micah Solomon
AMACOM, 2010
rating9 (9)
Online since 1 year
 
Shopper Marketing
Shopper Marketing
 
Markus Ståhlberg and Ville Maila
Kogan Page, 2010
rating8 (8)
Online since 1 year
 
The Truth About What Customers Want
The Truth About What Customers Want
 
Michael Solomon
FT Press, 2008
rating8 (8)
Online since 1 year
 
Marketing 3.0
Marketing 3.0
 
Philip Kotler et al.
John Wiley & Sons, Inc., 2010
rating8 (8)
Online since 1 year
 
1–21 / 146