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Branding & Positioning

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

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Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

21.5 Unbreakable Laws of Selling
Book
 

Jeffrey Gitomer

Bard Press, 2013

(7)

Think Like a Rock Star
Book

Mack Collier

McGraw-Hill, 2013

(7)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

Content Rules
Book
 

Ann Handley and C.C. Chapman

John Wiley & Sons, Inc., 2010

(8)

How to Sell to Retail
Book
 

Clare Rayner

Kogan Page, 2013

(7)

Why We Buy
Book
 

Paco Underhill

Simon & Schuster, 1999

(9)

The DNA of Customer Experience
Book

Colin Shaw

Palgrave Macmillan, 2007

(7)

Unlimited Sales Success
Book
 

Brian Tracy and Michael Tracy

AMACOM, 2013

(7)

Born to Blog
Book

Mark W. Schaefer and Stanford A. Smith

McGraw-Hill, 2013

(7)

Build Your Customer Strategy
Book
 

James G. Barnes

John Wiley & Sons, Inc., 2006

(8)

How to Make a Splash in Social Media
Video

Alexis Ohanian

TED Conferences LLC, 2009

(8)

Sales Promotion
Book
 

Roddy Mullin and Julian Cummins

Kogan Page, 2008

(8)

Worth Every Penny
Book
 

Sarah Petty and Erin Verbeck

Greenleaf Book Group, 2012

(6)

The Impact Equation
Book
 

Chris Brogan and Julien Smith

Portfolio, 2012

(7)

Making Your Marque
Book
 

James Espey

Whitefox, 2014

(6)

Marketing 3.0
Book

Philip Kotler et al.

John Wiley & Sons, Inc., 2010

(8)

Building Brand Authenticity
Book
 

Michael Beverland

Palgrave Macmillan, 2009

(8)

Fascinate
Book
 

Sally Hogshead

HarperBusiness, 2010

(8)

Exceptional Service, Exceptional Profit
Book
 

Leonardo Inghilleri and Micah Solomon

AMACOM, 2010

(9)

Customer Experience Management
Book
 

Bernd H. Schmitt

John Wiley & Sons, Inc., 2003

(9)

1–21 / 115

Branding & Positioning

Every marketing director dreams of the type of brand recognition enjoyed by wildly successful corporations such as Coca-Cola, Apple and Southwest Airlines. Companies spend billions of advertising dollars every year trying to establish a permanent place in the consumer's consciousness. Branding and positioning are so critical, in fact, that countless articles and books have been written about the subject. Fortunately, getAbstract offers the best way for accessing the latest trends in branding strategies.

Though creative businesspeople typically have little free time to spare, they are always looking to build stronger emotional connections with consumers. The global marketplace demands that companies embrace every competitive edge – and that includes being familiar with the most current thinking on brand identity and product positioning.

Only the Best

getAbstract’s editors are constantly searching for books on brand management that will take your business marketing projects to a higher level. Our writers do all of the heavy lifting for you by extracting only the most useful information from the best branding and positioning books on the market. You can read one of our summaries in the time it takes to drink a cup of coffee. And the best part is that you can access thousands of titles in our library at your convenience on your laptop or hand-held device.

Considering the financial commitment companies make to branding and positioning, it only makes sense to stay abreast of the latest developments and concepts out there. With getAbstract as a learning partner, you’ll maintain your competitive edge.