Branding & Positioning Summaries

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StoryBranding Jim Signorelli Greenleaf Book Group, 2012 (8)	Brand Relevance David A. Aaker Jossey-Bass, 2011 (8)	How Brands Grow Byron Sharp Oxford UP, 2010 (7)
Exceptional Service, Exceptional Profit Leonardo Inghilleri and Micah Solomon AMACOM, 2010 (9)	Selling the Invisible Harry Beckwith Warner Books, 1997 (9)	Crossing the Chasm Geoffrey A. Moore HarperCollins, 2002 (8)
Build a Brand in 30 Days Simon Middleton Capstone, 2010 (7)	Marketing 3.0 Philip Kotler et al. John Wiley & Sons, Inc., 2010 (8)	Eating the Big Fish Adam Morgan John Wiley & Sons, Inc., 1999 (7)
Building Strong Brands David A. Aaker Free Press, 1995 (7)	Shopper Marketing Markus Ståhlberg and Ville Maila Kogan Page, 2010 (8)	Buyology Martin Lindstrom Broadway Books, 2008 (9)
Content Rules Ann Handley and C.C. Chapman John Wiley & Sons, Inc., 2010 (8)	What's Your Story? Ryan Mathews and Watts Wacker FT Press, 2007 (8)	How Customers Think Gerald Zaltman Harvard Business Review Press, 2003 (8)
Demand Management Best Practices Colleen Crum and George E. Palmatier J. Ross, 2003 (8)	The 22 Immutable Laws of Marketing Al Ries and Jack Trout Profile Books, 1994 (8)	Waiting for Your Cat to Bark? Bryan Eisenberg et al. Nelson Publishers, 2006 (7)
Fascinate Sally Hogshead HarperBusiness, 2010 (8)	Branded Male Mark Tungate Kogan Page, 2008 (7)	Marketing as Strategy Nirmalya Kumar Harvard Business Review Press, 2004 (8)