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Branding & Positioning Summaries

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

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Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

21.5 Unbreakable Laws of Selling
Book
 

Jeffrey Gitomer

Bard Press, 2013

(7)

Hustle
Book

Bonnie Ulman and Sal Kibler

Paramount, 2013

(7)

How to Sell to Retail
Book
 

Clare Rayner

Kogan Page, 2013

(7)

Unlabel
Book
 

Marc Ecko

Touchstone, 2013

(7)

The Professional’s Guide to Business Development
Book

Stephen Newton

Kogan Page, 2012

(7)

StoryBranding
Book
 

Jim Signorelli

Greenleaf Book Group, 2012

(8)

Think Like a Rock Star
Book

Mack Collier

McGraw-Hill, 2013

(7)

Swiss Watching
Book
 

Diccon Bewes

Nicholas Brealey Publishing, 2012

(7)

Exceptional Service, Exceptional Profit
Book
 

Leonardo Inghilleri and Micah Solomon

AMACOM, 2010

(9)

Born to Blog
Book

Mark W. Schaefer and Stanford A. Smith

McGraw-Hill, 2013

(7)

Crossing the Chasm
Book
 

Geoffrey A. Moore

HarperCollins, 2002

(8)

The Edge
Book

Allen P. Adamson

Palgrave Macmillan, 2013

(8)

The Branded Mind
Book
 

Erik Du Plessis

Kogan Page, 2011

(7)

Designing B2B Brands
Book

Carlos Martinez Onaindia and Brian Resnick

John Wiley & Sons, Inc., 2013

(8)

Unlimited Sales Success
Book
 

Brian Tracy and Michael Tracy

AMACOM, 2013

(7)

The Impact Equation
Book
 

Chris Brogan and Julien Smith

Portfolio, 2012

(7)

Platform
Book
 

Michael Hyatt

Nelson Publishers, 2012

(7)

Yes!
Book
 

Noah J. Goldstein et al.

Free Press, 2008

(9)

Cultural Strategy
Book
 

Douglas Holt and Douglas Cameron

Oxford UP, 2010

(8)

1–21 / 170

Branding & Positioning

Every marketing director dreams of the type of brand recognition enjoyed by wildly successful corporations such as Coca-Cola, Apple and Southwest Airlines. Companies spend billions of advertising dollars every year trying to establish a permanent place in the consumer's consciousness. Branding and positioning are so critical, in fact, that countless articles and books have been written about the subject. Fortunately, getAbstract offers the best way for accessing the latest trends in branding strategies.

Though creative businesspeople typically have little free time to spare, they are always looking to build stronger emotional connections with consumers. The global marketplace demands that companies embrace every competitive edge – and that includes being familiar with the most current thinking on brand identity and product positioning.

Only the Best

getAbstract’s editors are constantly searching for books on brand management that will take your business marketing projects to a higher level. Our writers do all of the heavy lifting for you by extracting only the most useful information from the best branding and positioning books on the market. You can read one of our summaries in the time it takes to drink a cup of coffee. And the best part is that you can access thousands of titles in our library at your convenience on your laptop or hand-held device.

Considering the financial commitment companies make to branding and positioning, it only makes sense to stay abreast of the latest developments and concepts out there. With getAbstract as a learning partner, you’ll maintain your competitive edge.