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Branding & Positioning

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

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Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

Yes!
Book
 

Noah J. Goldstein et al.

Free Press, 2008

(9)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

Unlabel
Book
 

Marc Ecko

Touchstone, 2013

(8)

The Professional’s Guide to Business Development
Book
 

Stephen Newton

Kogan Page, 2012

(7)

Content Rules
Book
 

Ann Handley and C.C. Chapman

John Wiley & Sons, Inc., 2010

(8)

The 22 Immutable Laws of Marketing
Book
 

Al Ries and Jack Trout

Profile Books, 1994

(8)

21.5 Unbreakable Laws of Selling
Book
 

Jeffrey Gitomer

Bard Press, 2013

(7)

Exceptional Service, Exceptional Profit
Book
 

Leonardo Inghilleri and Micah Solomon

AMACOM, 2010

(9)

Demand Management Best Practices
Book

Colleen Crum and George E. Palmatier

J. Ross, 2003

(8)

Do You Matter?
Book
 

Robert Brunner et al.

FT Press, 2008

(8)

The 1% Windfall
Book
 

Rafi Mohammed

HarperBusiness, 2010

(8)

Unlimited Sales Success
Book
 

Brian Tracy and Michael Tracy

AMACOM, 2013

(7)

Differentiate or Die
Book
 

Jack Trout and Steve Rivkin

John Wiley & Sons, Inc., 2000

(9)

StoryBranding
Book
 

Jim Signorelli

Greenleaf Book Group, 2012

(8)

Designing B2B Brands
Book

Carlos Martinez Onaindia and Brian Resnick

John Wiley & Sons, Inc., 2013

(8)

Positioning: The Battle For Your Mind
Book
 

Jack Trout and Al Ries

McGraw-Hill, 2001

(9)

Brand From the Inside
Book

Libby Sartain and Mark Schumann

Jossey-Bass, 2006

(7)

Fascinate
Book
 

Sally Hogshead

HarperBusiness, 2010

(8)

Consumer.ology
Book
 

Philip Graves

Nicholas Brealey Publishing, 2010

(7)

Selling the Invisible
Book
 

Harry Beckwith

Warner Books, 1997

(9)

1–21 / 90

Branding & Positioning

Every marketing director dreams of the type of brand recognition enjoyed by wildly successful corporations such as Coca-Cola, Apple and Southwest Airlines. Companies spend billions of advertising dollars every year trying to establish a permanent place in the consumer's consciousness. Branding and positioning are so critical, in fact, that countless articles and books have been written about the subject. Fortunately, getAbstract offers the best way for accessing the latest trends in branding strategies.

Though creative businesspeople typically have little free time to spare, they are always looking to build stronger emotional connections with consumers. The global marketplace demands that companies embrace every competitive edge – and that includes being familiar with the most current thinking on brand identity and product positioning.

Only the Best

getAbstract’s editors are constantly searching for books on brand management that will take your business marketing projects to a higher level. Our writers do all of the heavy lifting for you by extracting only the most useful information from the best branding and positioning books on the market. You can read one of our summaries in the time it takes to drink a cup of coffee. And the best part is that you can access thousands of titles in our library at your convenience on your laptop or hand-held device.

Considering the financial commitment companies make to branding and positioning, it only makes sense to stay abreast of the latest developments and concepts out there. With getAbstract as a learning partner, you’ll maintain your competitive edge.