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Branding & Positioning Summaries

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StoryBranding StoryBranding

 

Jim Signorelli

Greenleaf Book Group, 2012

(8)

Brand Relevance Brand Relevance

David A. Aaker

Jossey-Bass, 2011

(8)

How Brands Grow How Brands Grow

 

Byron Sharp

Oxford UP, 2010

(7)

Exceptional Service, Exceptional Profit Exceptional Service, Exceptional Profit

 

Leonardo Inghilleri and Micah Solomon

AMACOM, 2010

(9)

Selling the Invisible Selling the Invisible

 

Harry Beckwith

Warner Books, 1997

(9)

Crossing the Chasm Crossing the Chasm

 

Geoffrey A. Moore

HarperCollins, 2002

(8)

Build a Brand in 30 Days Build a Brand in 30 Days

Simon Middleton

Capstone, 2010

(7)

Marketing 3.0 Marketing 3.0

Philip Kotler et al.

John Wiley & Sons, Inc., 2010

(8)

Eating the Big Fish Eating the Big Fish

Adam Morgan

John Wiley & Sons, Inc., 1999

(7)

Building Strong Brands Building Strong Brands

David A. Aaker

Free Press, 1995

(7)

Shopper Marketing Shopper Marketing

 

Markus Ståhlberg and Ville Maila

Kogan Page, 2010

(8)

Buyology Buyology

Martin Lindstrom

Broadway Books, 2008

(9)

Content Rules Content Rules

 

Ann Handley and C.C. Chapman

John Wiley & Sons, Inc., 2010

(8)

What's Your Story? What's Your Story?

 

Ryan Mathews and Watts Wacker

FT Press, 2007

(8)

How Customers Think How Customers Think

 

Gerald Zaltman

Harvard Business Review Press, 2003

(8)

Demand Management Best Practices Demand Management Best Practices

Colleen Crum and George E. Palmatier

J. Ross, 2003

(8)

The 22 Immutable Laws of Marketing The 22 Immutable Laws of Marketing

 

Al Ries and Jack Trout

Profile Books, 1994

(8)

Waiting for Your Cat to Bark? Waiting for Your Cat to Bark?

 

Bryan Eisenberg et al.

Nelson Publishers, 2006

(7)

Fascinate Fascinate

 

Sally Hogshead

HarperBusiness, 2010

(8)

Branded Male Branded Male

 

Mark Tungate

Kogan Page, 2008

(7)

Marketing as Strategy Marketing as Strategy

Nirmalya Kumar

Harvard Business Review Press, 2004

(8)

1–21 / 147

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