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Branding & Positioning

Branding, differentiating, positioning, segmenting, targeting: How can you make your product unique in the eyes of your ideal customer?

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Ten Types of Innovation
Book
 

Larry Keeley et al.

John Wiley & Sons, Inc., 2013

(9)

Fascinate
Book
 

Sally Hogshead

HarperBusiness, 2010

(8)

21.5 Unbreakable Laws of Selling
Book
 

Jeffrey Gitomer

Bard Press, 2013

(7)

Exceptional Service, Exceptional Profit
Book
 

Leonardo Inghilleri and Micah Solomon

AMACOM, 2010

(9)

Yes!
Book
 

Noah J. Goldstein et al.

Free Press, 2008

(9)

Content Rules
Book
 

Ann Handley and C.C. Chapman

John Wiley & Sons, Inc., 2010

(8)

Personality not included
Book

Rohit Bhargava

McGraw-Hill, 2008

(7)

Unlabel
Book
 

Marc Ecko

Touchstone, 2013

(8)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

Building Brand Authenticity
Book
 

Michael Beverland

Palgrave Macmillan, 2009

(8)

Unlimited Sales Success
Book
 

Brian Tracy and Michael Tracy

AMACOM, 2013

(7)

The Professional’s Guide to Business Development
Book
 

Stephen Newton

Kogan Page, 2012

(7)

Trust Agents
Book
 

Chris Brogan and Julien Smith

John Wiley & Sons, Inc., 2009

(7)

What's Your Story?
Book
 

Ryan Mathews and Watts Wacker

FT Press, 2007

(8)

Platform
Book
 

Michael Hyatt

Nelson Publishers, 2012

(7)

Making Your Marque
Book
 

James Espey

Whitefox, 2014

(6)

The Orange Code
Book

Arkadi Kuhlmann and Bruce Philp

John Wiley & Sons, Inc., 2008

(7)

Worth Every Penny
Book
 

Sarah Petty and Erin Verbeck

Greenleaf Book Group, 2012

(6)

Selling the Invisible
Book
 

Harry Beckwith

Warner Books, 1997

(9)

Crossing the Chasm
Book
 

Geoffrey A. Moore

HarperCollins, 2002

(8)

Breakthrough Branding
Book
 

Catherine Kaputa

Nicholas Brealey Publishing, 2012

(7)

1–21 / 118

Branding & Positioning

Every marketing director dreams of the type of brand recognition enjoyed by wildly successful corporations such as Coca-Cola, Apple and Southwest Airlines. Companies spend billions of advertising dollars every year trying to establish a permanent place in the consumer's consciousness. Branding and positioning are so critical, in fact, that countless articles and books have been written about the subject. Fortunately, getAbstract offers the best way for accessing the latest trends in branding strategies.

Though creative businesspeople typically have little free time to spare, they are always looking to build stronger emotional connections with consumers. The global marketplace demands that companies embrace every competitive edge – and that includes being familiar with the most current thinking on brand identity and product positioning.

Only the Best

getAbstract’s editors are constantly searching for books on brand management that will take your business marketing projects to a higher level. Our writers do all of the heavy lifting for you by extracting only the most useful information from the best branding and positioning books on the market. You can read one of our summaries in the time it takes to drink a cup of coffee. And the best part is that you can access thousands of titles in our library at your convenience on your laptop or hand-held device.

Considering the financial commitment companies make to branding and positioning, it only makes sense to stay abreast of the latest developments and concepts out there. With getAbstract as a learning partner, you’ll maintain your competitive edge.