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Free Summaries

Branding & Positioning Summaries

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1–21 / 146

StoryBranding

StoryBranding
Jim Signorelli Greenleaf Book Group, 2012 (8)

How Brands Grow

How Brands Grow
Byron Sharp Oxford UP, 2010 (7)

Build a Brand in 30 Days
Simon Middleton Capstone, 2010 (7)

Content Rules

Content Rules
Ann Handley and C.C. Chapman John Wiley & Sons, Inc., 2010 (8)

Exceptional Service, Exceptional Profit

Exceptional Service, Exceptional Profit
Leonardo Inghilleri and Micah Solomon AMACOM, 2010 (9)

Demand Management Best Practices

Demand Management Best Practices
Colleen Crum and George E. Palmatier J. Ross, 2003 (8)

Crossing the Chasm

Crossing the Chasm
Geoffrey A. Moore HarperCollins, 2002 (8)

Selling the Invisible

Selling the Invisible
Harry Beckwith Warner Books, 1997 (9)

Marketing 3.0

Marketing 3.0
Philip Kotler et al. John Wiley & Sons, Inc., 2010 (8)

Waiting for Your Cat to Bark?

Waiting for Your Cat to Bark?
Bryan Eisenberg et al. Nelson Publishers, 2006 (7)

Building Brand Authenticity
Michael Beverland Palgrave Macmillan, 2009 (8)

Wired and Dangerous

Wired and Dangerous
Chip R. Bell and John R. Patterson Berrett-Koehler, 2011 (7)

How Did I Get Here?

How Did I Get Here?
Tony Hawk and Pat Hawk John Wiley & Sons, Inc., 2010 (8)

What's Your Story?

What's Your Story?
Ryan Mathews and Watts Wacker FT Press, 2007 (8)

A New Brand World
Scott Bedbury and Stephen Fenichell Penguin, 2003 (9)

Fascinate

Fascinate
Sally Hogshead HarperBusiness, 2010 (8)

The Brand Bubble
John Gerzema and Ed Lebar Jossey-Bass, 2008 (8)

e-Riches 2.0

e-Riches 2.0
Scott Fox AMACOM, 2009 (6)

Marketing as Strategy

Marketing as Strategy
Nirmalya Kumar Harvard Business Review Press, 2004 (8)

Six Pixels of Separation

Six Pixels of Separation
Mitch Joel Business Plus, 2009 (8)

Austerity Business

Austerity Business
Alex Pratt John Wiley & Sons, Inc., 2010 (7)

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1–21 / 146

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