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Steven Van Belleghem
Kogan Page, 2012
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Rafi Mohammed
HarperBusiness, 2010
(8)
Jim Signorelli
Greenleaf Book Group, 2012
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Catherine Kaputa
Nicholas Brealey Publishing, 2012
(7)
Tom Doctoroff
Palgrave Macmillan, 2012
(7)
David A. Aaker
Jossey-Bass, 2011
(8)
Leonardo Inghilleri and Micah Solomon
AMACOM, 2010
(9)
Robin Lewis and Michael Dart
St. Martin’s Press, 2010
(8)
Simon Middleton
Capstone, 2010
(7)
Ronald J. Baker
John Wiley & Sons, Inc., 2006
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Byron Sharp
Oxford UP, 2010
(7)
Harry Beckwith
Warner Books, 1997
(9)
Karen Post
McGraw-Hill, 2011
(7)
Philip Kotler et al.
John Wiley & Sons, Inc., 2010
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Erik Du Plessis
Kogan Page, 2011
(7)
Martin Lindstrom
Broadway Books, 2008
(9)
Noah J. Goldstein et al.
Free Press, 2008
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Sarah Petty and Erin Verbeck
Greenleaf Book Group, 2012
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James G. Barnes
John Wiley & Sons, Inc., 2006
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Bernd H. Schmitt
John Wiley & Sons, Inc., 2003
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Michael Hyatt
Nelson Publishers, 2012
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Branding & Positioning
Every marketing director dreams of the type of brand recognition enjoyed by wildly successful corporations such as Coca-Cola, Apple and Southwest Airlines. Companies spend billions of
advertising dollars every year trying to establish a permanent place in the consumer's consciousness. Branding and positioning are so critical, in fact, that countless articles and books have been written about the subject. Fortunately, getAbstract offers the best way for accessing the latest trends in branding strategies.
Though creative businesspeople typically have little free time to spare, they are always looking to build stronger emotional connections with consumers. The global marketplace demands that companies embrace every competitive edge – and that includes being familiar with the most current thinking on brand identity and product positioning.
Only the Best
getAbstract’s editors are constantly searching for books on brand management that will take your business
marketing projects to a higher level. Our writers do all of the heavy lifting for you by extracting only the most useful information from the best branding and positioning books on the market. You can read one of our summaries in the time it takes to drink a cup of coffee. And the best part is that you can access thousands of titles in our library at your convenience on your laptop or hand-held device.
Considering the
financial commitment companies make to branding and positioning, it only makes sense to stay abreast of the latest developments and concepts out there. With getAbstract as a learning partner, you’ll maintain your competitive edge.
