Branding & Positioning Summaries

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A Genie's Wisdom Jack Trout John Wiley & Sons, Inc., 2003 (4)	A New Brand World Scott Bedbury and Stephen Fenichell Penguin, 2003 (9)	Absolut Carl Hamilton Thomson Texere, 2000 (8)
Another One Bites the Grass Simon Anholt John Wiley & Sons, Inc., 2000 (8)	Asian Brand Strategy Martin Roll Palgrave Macmillan, 2005 (7)	Austerity Business Alex Pratt John Wiley & Sons, Inc., 2010 (7)
B2B Brand Management Philip Kotler and Waldemar Pfoertsch Springer, 2006 (7)	Be Your Own Brand David McNally and Karl D. Speak Berrett-Koehler, 2002 (6)	Becoming a Category of One Joe Calloway John Wiley & Sons, Inc., 2003 (9)
Beyond the Brand John Winsor Dearborn Trade Publishing, 2004 (8)	Big Brands, Big Trouble Jack Trout John Wiley & Sons, Inc., 2001 (9)	Billions Tom Doctoroff Palgrave Macmillan, 2005 (8)
Brand Asset Management Scott M. Davis Jossey-Bass, 2000 (8)	Brand Babble Don E. Schultz and Heidi F. Schultz Thomson South-Western, 2004 (7)	Brand Failures Matt Haig Kogan Page, 2004 (8)
Brand From the Inside Libby Sartain and Mark Schumann Jossey-Bass, 2006 (7)	Brand Hijack Alex Wipperfürth Portfolio, 2005 (9)	Brand Leadership David A. Aaker and Erich Joachimsthaler Free Press, 2000 (7)
Brand Portfolio Strategy David A. Aaker Free Press, 2004 (8)	Brand Relevance David A. Aaker Jossey-Bass, 2011 (8)	Brand Sense Martin Lindstrom Free Press, 2005 (9)