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Communication & PR

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

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Brand Content
Book
 

Andreas Baetzgen und Jörg Tropp (Hg.)

Schäffer-Poeschel, 2013

(8)

4 months ago

Der CEO-Navigator
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Jan Hiesserich

Campus, 2013

(8)

1 year ago

Umwerfender Service
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Ron Zemke u. a.

Campus, 2012

(8)

2 years ago

Klartext für Anwälte
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Eva Engelken

Linde, 2010

(8)

2 years ago

Der Social-Media-Rausch
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Helmut van Rinsum und Frank Zimmer

BusinessVillage, 2011

(8)

3 years ago

Pimp up your Coffee Break
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Dorothee U. Lüttmann und Patrick Schwarzkopf

Gabal, 2011

(8)

3 years ago

Empowered – Die neue Macht der Kunden
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Josh Bernoff und Ted Schadler

Hanser, 2011

(8)

3 years ago

Rufmord im Internet
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Christian Scherg

ambition verlag, 2011

(7)

3 years ago

Zwei für alle Fälle
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Hartwin Möhrle und Knut Schulte

Frankfurter Allgemeine Buch, 2011

(8)

3 years ago

Corporate Books
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Manfred Hasenbeck und Eberhard Wolf

Gabler, 2011

(8)

3 years ago

Social Media für Unternehmer
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Claudia Hilker

Linde, 2010

(7)

4 years ago

Emotion Selling
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Gerhard Bittner und Elke Schwarz

Gabler, 2010

(8)

4 years ago

Ausnahmefall
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Katja Nagel

Linde, 2010

(8)

4 years ago

Die Ich-Sender
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Wolfgang Hünnekens

BusinessVillage, 2009

(8)

4 years ago

Der Twitter-Faktor
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Stefan Berns und Dirk Henningsen

BusinessVillage, 2009

(8)

5 years ago

Erfolgreiches Online-Marketing
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Torsten Schwarz

Haufe, 2008

(8)

5 years ago

Podcasting – Marketing für die Ohren
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Dennis Krugmann und Darius P. Pallus

Gabler, 2008

(7)

5 years ago

HR-PR: Personalarbeit und Public Relations
Book
 

Manfred Böcker und Bernhard Schelenz

Publicis, 2008

(8)

5 years ago

Karrierefalle Internet
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Klaus Eck

Hanser, 2008

(9)

5 years ago

Vom Pitch zum Award
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Heiko Burrack und Ralf Nöcker

Frankfurter Allgemeine Buch, 2008

(7)

6 years ago

Tradition kommunizieren
Book
 

Heike Bühler und Uta-Micaela Dürig

Frankfurter Allgemeine Buch, 2008

(7)

6 years ago

1–21 / 50

Communications & PR

Not surprisingly, the Internet has dramatically transformed corporate communications and public relations, like virtually every other segment of business. Corporate scandals such as Enron and the BP oil spill demonstrated how bad situations can further deteriorate when executives choose to intentionally mislead the public. PR and marketing strategies these days demand transparency, honesty and accountability.

If you’re looking to change your organization’s philosophical approach to communications and PR, getAbstract can make the job a lot easier. Our library offers a comprehensive selection of summaries that covers every aspect of PR & marketing, from corporate responsibility to crisis communication and everything in between. You’ll learn the importance of establishing a corporate identity, both internally and externally, and promoting a message that is consistent with your core values and ideals.

Interested Parties

getAbstract will help you understand that effective PR requires a multi-faceted strategy. Your efforts must inspire confidence and optimism in the financial stakeholders whose support is essential to organizational viability. Your message must also resonate with your employees and the consumers who buy your good and services. GetAbstract makes it apparent that the manner in which the public perceives your corporate reputation weighs heavily in your chances for success.

For years, getAbstract has been an invaluable source for businesses looking for solutions. When it comes to communications and PR in the Internet age, you can’t afford to fall behind the learning curve. Tap into our reservoir of knowledge to help ensure that your organization is doing the right thing.