Communication & PR Summaries

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15 Minutes Including Q&A Joey Asher Persuasive Speaker Press, 2010 (7)	Another One Bites the Grass Simon Anholt John Wiley & Sons, Inc., 2000 (8)	Audience, Relevance, and Search James Mathewson et al. IBM Press, 2010 (9)
Beating the System Russell L. Ackoff and Sheldon Rovin Berrett-Koehler, 2005 (7)	Beyond Spin Markos Markos et al. Jossey-Bass, 1999 (8)	Blogging for Business Shel Holtz and Ted Demopoulos Kaplan Publishing, 2006 (8)
Brand Warfare David F. D'Alessandro and Michael Owens McGraw-Hill, 2001 (8)	Building Reputational Capital Kevin T. Jackson Oxford UP, 2004 (9)	Business Communication Harvard Business Essentials Harvard Business Review Press, 2003 (8)
Citizen Marketers Ben McConnell and Jackie Huba Kaplan Publishing, 2006 (8)	Complaint Management Wolfgang Seidel and Bernd Stauss Thomson South-Western, 2005 (8)	Confessions of a Public Speaker Scott Berkun O'Reilly, 2011 (7)
Content Rules Ann Handley and C.C. Chapman John Wiley & Sons, Inc., 2010 (8)	Corporate Reputation Leslie Gaines-Ross John Wiley & Sons, Inc., 2008 (7)	Crisis Communication Peter F. Anthonissen Kogan Page, 2008 (8)
Do It Wrong Quickly Mike Moran IBM Press, 2007 (8)	E-mail Selling Techniques Stephan Schiffman Adams Media, 2007 (7)	e-Riches 2.0 Scott Fox AMACOM, 2009 (6)
Effective Apology John Kador Berrett-Koehler, 2009 (8)	Effective Internal Communication Lyn Smith Kogan Page, 2005 (5)	Effective Media Relations Michael Bland et al. Kogan Page, 2005 (7)