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Communication & PR Summaries

In the Internet age, concealing the truth about your company can have immediate and disastrous repercussions. Whitewashing techniques are passé. Instead, make wise and conscious communication decisions. Do good work and good deeds and talk about your actions in a professional, eloquent way.

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15 Minutes Including Q&A
 

Joey Asher

Persuasive Speaker Press, 2010

(7)

Advocacy

John A. Daly

Yale UP, 2012

(8)

AMA Business Boot Camp

Edward T. Reilly

AMACOM, 2012

(7)

Another One Bites the Grass

Simon Anholt

John Wiley & Sons, Inc., 2000

(8)

Applebee's America

Douglas B. Sosnik et al.

Simon & Schuster, 2007

(7)

Audience, Relevance, and Search

James Mathewson et al.

IBM Press, 2010

(9)

Beating the System

Russell L. Ackoff and Sheldon Rovin

Berrett-Koehler, 2005

(7)

Beyond Spin

Markos Markos et al.

Jossey-Bass, 1999

(8)

Blogging for Business

Shel Holtz and Ted Demopoulos

Kaplan Publishing, 2006

(8)

Brand Warfare
 

David F. D'Alessandro and Michael Owens

McGraw-Hill, 2001

(8)

Building Reputational Capital

Kevin T. Jackson

Oxford UP, 2004

(9)

Business Communication

Harvard Business Essentials

Harvard Business Review Press, 2003

(8)

Citizen Marketers
 

Ben McConnell and Jackie Huba

Kaplan Publishing, 2006

(8)

Complaint Management

Wolfgang Seidel and Bernd Stauss

Thomson South-Western, 2005

(8)

Confessions of a Public Speaker
 

Scott Berkun

O'Reilly, 2011

(7)

Content Rules
 

Ann Handley and C.C. Chapman

John Wiley & Sons, Inc., 2010

(8)

Corporate Reputation

Leslie Gaines-Ross

John Wiley & Sons, Inc., 2008

(7)

Crisis Communication
 

Peter F. Anthonissen

Kogan Page, 2008

(8)

Do It Wrong Quickly
 

Mike Moran

IBM Press, 2007

(8)

E-mail Selling Techniques

Stephan Schiffman

Adams Media, 2007

(7)

e-Riches 2.0
 

Scott Fox

AMACOM, 2009

(6)

1–21 / 93

Communications & PR

Not surprisingly, the Internet has dramatically transformed corporate communications and public relations, like virtually every other segment of business. Corporate scandals such as Enron and the BP oil spill demonstrated how bad situations can further deteriorate when executives choose to intentionally mislead the public. PR and marketing strategies these days demand transparency, honesty and accountability.

If you’re looking to change your organization’s philosophical approach to communications and PR, getAbstract can make the job a lot easier. Our library offers a comprehensive selection of summaries that covers every aspect of PR & marketing, from corporate responsibility to crisis communication and everything in between. You’ll learn the importance of establishing a corporate identity, both internally and externally, and promoting a message that is consistent with your core values and ideals.

Interested Parties

getAbstract will help you understand that effective PR requires a multi-faceted strategy. Your efforts must inspire confidence and optimism in the financial stakeholders whose support is essential to organizational viability. Your message must also resonate with your employees and the consumers who buy your good and services. GetAbstract makes it apparent that the manner in which the public perceives your corporate reputation weighs heavily in your chances for success.

For years, getAbstract has been an invaluable source for businesses looking for solutions. When it comes to communications and PR in the Internet age, you can’t afford to fall behind the learning curve. Tap into our reservoir of knowledge to help ensure that your organization is doing the right thing.

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