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Joey Asher
Persuasive Speaker Press, 2010
(7)
John A. Daly
Yale UP, 2012
(8)
Edward T. Reilly
AMACOM, 2012
(7)
Simon Anholt
John Wiley & Sons, Inc., 2000
(8)
Douglas B. Sosnik et al.
Simon & Schuster, 2007
(7)
James Mathewson et al.
IBM Press, 2010
(9)
Russell L. Ackoff and Sheldon Rovin
Berrett-Koehler, 2005
(7)
Markos Markos et al.
Jossey-Bass, 1999
(8)
Shel Holtz and Ted Demopoulos
Kaplan Publishing, 2006
(8)
David F. D'Alessandro and Michael Owens
McGraw-Hill, 2001
(8)
Kevin T. Jackson
Oxford UP, 2004
(9)
Harvard Business Essentials
Harvard Business Review Press, 2003
(8)
Ben McConnell and Jackie Huba
Kaplan Publishing, 2006
(8)
Wolfgang Seidel and Bernd Stauss
Thomson South-Western, 2005
(8)
Scott Berkun
O'Reilly, 2011
(7)
Ann Handley and C.C. Chapman
John Wiley & Sons, Inc., 2010
(8)
Leslie Gaines-Ross
John Wiley & Sons, Inc., 2008
(7)
Peter F. Anthonissen
Kogan Page, 2008
(8)
Mike Moran
IBM Press, 2007
(8)
Stephan Schiffman
Adams Media, 2007
(7)
Scott Fox
AMACOM, 2009
(6)
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Communications & PR
Not surprisingly, the Internet has dramatically transformed corporate communications and public relations, like virtually every other segment of business. Corporate scandals such as Enron and the BP oil spill demonstrated how bad situations can further deteriorate when executives choose to intentionally mislead the public. PR and
marketing strategies these days demand transparency, honesty and accountability.
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corporate responsibility to
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Interested Parties
getAbstract will help you understand that effective PR requires a multi-faceted strategy. Your efforts must inspire confidence and optimism in the financial stakeholders whose support is essential to organizational viability. Your message must also resonate with your employees and the consumers who buy your good and services. GetAbstract makes it apparent that the manner in which the public perceives your corporate reputation weighs heavily in your chances for success.
For years, getAbstract has been an invaluable source for businesses looking for solutions. When it comes to communications and PR in the Internet age, you can’t afford to fall behind the learning curve. Tap into our reservoir of knowledge to help ensure that your organization is doing the right thing.
