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Joseph Turow
Yale UP, 2012
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James Mathewson et al.
IBM Press, 2010
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Olivier Blanchard
QUE Publishing, 2011
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Dave Kerpen
McGraw-Hill, 2011
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Sam Richter
Adams Business & Professional, 2009
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Mark Jeffery
John Wiley & Sons, Inc., 2010
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Bob E. Hayes
Quality Press, 2008
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Nicholas A.C. Read and Stephen J. Bistritz
McGraw-Hill, 2009
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Bryan Eisenberg et al.
Nelson Publishers, 2006
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James G. Barnes
John Wiley & Sons, Inc., 2006
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Keith Goffin et al.
Palgrave Macmillan, 2010
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Raul Pupo
Praeger, 2010
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Herb Sorensen
Wharton School Publishing, 2009
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Vanessa Fox
John Wiley & Sons, Inc., 2010
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Geoffrey A. Moore
HarperCollins, 2002
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Uché Okonkwo
Palgrave Macmillan, 2010
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Doc Searls
Harvard Business Review Press, 2012
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Robert Scoble and Shel Israel
John Wiley & Sons, Inc., 2006
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C. Britt Beemer and Robert L. Shook
McGraw-Hill, 2008
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Colin Shaw
Palgrave Macmillan, 2007
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James Obermayer
Thomson Texere, 2006
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CRM & Marketing Technology
Regardless of the quality and desirability of their products or services, companies won’t succeed unless they establish meaningful connections with their customers. So it’s not surprising that almost every business is looking for ways to better utilize sales and marketing technologies. Considering the rapid advances in technology, it’s virtually impossible to stay ahead of the learning curve – unless, of course, you tap into the abundant knowledge that getAbstract makes available.
Our summaries on
CRM and marketing explain how to best manage your
customer relationships and the critical importance of choosing the most appropriate software, system and provider for your specific needs. You’ll learn how to gather and store vital consumer information so your sales force and customer care personnel can deliver optimum service and reliability. The bottom line is that getAbstract can help you increase profitability and lower costs.
Pay Attention
There’s no denying the powerful influence of social media in almost every aspect of daily life. Included among our marketing technology selections are
summaries that explain how numerous organizations are integrating social media into their CRM. By monitoring activity on social media platforms, companies believe they gain a better understanding of what interests consumers. That knowledge helps them streamline and target their marketing efforts.
Whether it’s the pivotal role of social media in CRM or any other component of marketing technology, you can count on getAbstract to keep you abreast of the latest trends and developments. Partnering with getAbstract is one of the most intelligent decisions you’ll ever make.
