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CRM & Marketing Technology Summaries

Is good marketing intuitive? Not at all, say the developers of ingenious marketing technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

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You Should Test That!
Book
 

Chris Goward

Sybex, 2013

(8)

Innovating Analytics
Book

Larry Freed

John Wiley & Sons, Inc., 2013

(7)

Digital Marketing Analytics
Book
 

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

(7)

Smart Prospecting That Works Every Time!
Book
 

Michael D. Krause

McGraw-Hill, 2013

(6)

Business Models for the Social Mobile Cloud
Book

Ted Shelton

John Wiley & Sons, Inc., 2013

(8)

Crossing the Chasm
Book
 

Geoffrey A. Moore

HarperCollins, 2002

(8)

Naked Conversations
Book
 

Robert Scoble and Shel Israel

John Wiley & Sons, Inc., 2006

(9)

The Loyalty Leap
Book

Bryan Pearson

Portfolio, 2012

(7)

Social Media ROI
Book
 

Olivier Blanchard

QUE Publishing, 2011

(8)

Audience, Relevance, and Search
Book

James Mathewson et al.

IBM Press, 2010

(9)

Customer Relationship Management
Book

Kristin Anderson and Carol Kerr

McGraw-Hill, 2002

(9)

Data-Driven Marketing
Book

Mark Jeffery

John Wiley & Sons, Inc., 2010

(7)

Inside the Mind of the Shopper
Book
 

Herb Sorensen

Wharton School Publishing, 2009

(9)

The Daily You
Book
 

Joseph Turow

Yale UP, 2012

(7)

Call to Action
Book

Bryan Eisenberg et al.

Nelson Publishers, 2006

(9)

The DNA of Customer Experience
Book

Colin Shaw

Palgrave Macmillan, 2007

(7)

Measuring Customer Satisfaction and Loyalty
Book

Bob E. Hayes

Quality Press, 2008

(6)

Selling to the C-Suite
Book

Nicholas A.C. Read and Stephen J. Bistritz

McGraw-Hill, 2009

(7)

Lead Generation for the Complex Sale
Book

Brian J. Carroll

McGraw-Hill, 2006

(7)

Identifying Hidden Needs
Book
 

Keith Goffin et al.

Palgrave Macmillan, 2010

(7)

Likeable Social Media
Book
 

Dave Kerpen

McGraw-Hill, 2011

(7)

1–21 / 64

CRM & Marketing Technology

Regardless of the quality and desirability of their products or services, companies won’t succeed unless they establish meaningful connections with their customers. So it’s not surprising that almost every business is looking for ways to better utilize sales and marketing technologies. Considering the rapid advances in technology, it’s virtually impossible to stay ahead of the learning curve – unless, of course, you tap into the abundant knowledge that getAbstract makes available.

Our summaries on CRM and marketing explain how to best manage your customer relationships and the critical importance of choosing the most appropriate software, system and provider for your specific needs. You’ll learn how to gather and store vital consumer information so your sales force and customer care personnel can deliver optimum service and reliability. The bottom line is that getAbstract can help you increase profitability and lower costs.

Pay Attention

There’s no denying the powerful influence of social media in almost every aspect of daily life. Included among our marketing technology selections are summaries that explain how numerous organizations are integrating social media into their CRM. By monitoring activity on social media platforms, companies believe they gain a better understanding of what interests consumers. That knowledge helps them streamline and target their marketing efforts.

Whether it’s the pivotal role of social media in CRM or any other component of marketing technology, you can count on getAbstract to keep you abreast of the latest trends and developments. Partnering with getAbstract is one of the most intelligent decisions you’ll ever make.