CRM & Marketing Technology Summaries

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Crossing the Chasm Geoffrey A. Moore HarperCollins, 2002 (8)	Take the Cold Out of Cold Calling Sam Richter Adams Business & Professional, 2009 (8)	Social Media ROI Olivier Blanchard QUE Publishing, 2011 (8)
Identifying Hidden Needs Keith Goffin et al. Palgrave Macmillan, 2010 (7)	Likeable Social Media Dave Kerpen McGraw-Hill, 2011 (7)	Audience, Relevance, and Search James Mathewson et al. IBM Press, 2010 (9)
America's Service Meltdown Raul Pupo Praeger, 2010 (7)	Marketing in the Age of Google Vanessa Fox John Wiley & Sons, Inc., 2010 (7)	Connecting With Consumers Allan J. Kimmel Oxford UP, 2010 (6)
Mobile Marketing Kaan Varnali et al. McGraw-Hill, 2011 (6)	Selling to the C-Suite Nicholas A.C. Read and Stephen J. Bistritz McGraw-Hill, 2009 (7)	MicroMarketing Greg Verdino McGraw-Hill, 2010 (7)
Build Your Customer Strategy James G. Barnes John Wiley & Sons, Inc., 2006 (8)	Luxury Online Uché Okonkwo Palgrave Macmillan, 2010 (8)	Inside the Mind of the Shopper Herb Sorensen Wharton School Publishing, 2009 (9)
Call to Action Bryan Eisenberg et al. Nelson Publishers, 2006 (9)	The DNA of Customer Experience Colin Shaw Palgrave Macmillan, 2007 (7)	The Facebook Era Clara Shih Prentice Hall Direct, 2009 (9)
Scoring Points Clive Humby et al. Kogan Page, 2004 (8)	Essentials of CRM Bryan Bergeron John Wiley & Sons, Inc., 2002 (8)	Data-Driven Marketing Mark Jeffery John Wiley & Sons, Inc., 2010 (7)

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