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CRM & Marketing Technology Summaries


Show all 1–21 / 56
Social Media ROI
Social Media ROI
 
Olivier Blanchard
QUE Publishing, 2011
rating8 (8)
 
Take the Cold Out of Cold Calling
Take the Cold Out of Cold Calling
 
Sam Richter
Adams Business & Professional, 2009
rating8 (8)
 
America's Service Meltdown
America's Service Meltdown
 
Raul Pupo
Praeger, 2010
rating7 (7)
 
Mobile Marketing
Mobile Marketing
 
Kaan Varnali et al.
McGraw-Hill, 2011
rating6 (6)
 
Likeable Social Media
Likeable Social Media
 
Dave Kerpen
McGraw-Hill, 2011
rating7 (7)
 
Audience, Relevance, and Search
Audience, Relevance, and Search
 
James Mathewson et al.
IBM Press, 2010
rating9 (9)
 
Crossing the Chasm
Crossing the Chasm
B  
Geoffrey A. Moore
HarperCollins, 2002
rating8 (8)
 
Data-Driven Marketing
Data-Driven Marketing
 
Mark Jeffery
John Wiley & Sons, Inc., 2010
rating7 (7)
 
MicroMarketing
MicroMarketing
 
Greg Verdino
McGraw-Hill, 2010
rating7 (7)
 
Identifying Hidden Needs
Identifying Hidden Needs
 
Keith Goffin et al.
Palgrave Macmillan, 2010
rating7 (7)
 
The Facebook Era
The Facebook Era
B  
Clara Shih
Prentice Hall Direct, 2009
rating9 (9)
 
Inside the Mind of the Shopper
Inside the Mind of the Shopper
 
Herb Sorensen
Wharton School Publishing, 2009
rating9 (9)
 
Marketing in the Age of Google
Marketing in the Age of Google
B  
Vanessa Fox
John Wiley & Sons, Inc., 2010
rating7 (7)
 
Selling to the C-Suite
Selling to the C-Suite
 
Nicholas A.C. Read and Stephen J. Bistritz
McGraw-Hill, 2009
rating7 (7)
 
Connecting With Consumers
Connecting With Consumers
 
Allan J. Kimmel
Oxford UP, 2010
rating6 (6)
 
Managing Customers as Investments
Managing Customers as Investments
 
Sunil Gupta and Donald R. Lehmann
Wharton School Publishing, 2005
rating9 (9)
 
Build Your Customer Strategy
Build Your Customer Strategy
 
James G. Barnes
John Wiley & Sons, Inc., 2006
rating8 (8)
 
Naked Conversations
Naked Conversations
B  
Robert Scoble and Shel Israel
John Wiley & Sons, Inc., 2006
rating9 (9)
 
Call to Action
Call to Action
 
Bryan Eisenberg et al.
Nelson Publishers, 2006
rating9 (9)
 
Marketing ROI
Marketing ROI
 
James D. Lenskold
McGraw-Hill, 2003
rating7 (7)
 
The New Language of Marketing 2.0
The New Language of Marketing 2.0
 
Sandy Carter
IBM Press, 2008
rating7 (7)
 
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