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CRM & Marketing Technology

Is good marketing intuitive? Not at all, say the developers of ingenious marketing technologies, which allow you to assess customer requirements with high accuracy and, thus, provide highly customized offerings.

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The One Week Marketing Plan
Book

Mark Satterfield

BenBella, 2014

(7)

Stickier Marketing
Book

Grant Leboff

Kogan Page, 2014

(8)

The Daily You
Book
 

Joseph Turow

Yale UP, 2012

(7)

You Should Test That!
Book
 

Chris Goward

Sybex, 2013

(8)

Smart Prospecting That Works Every Time!
Book
 

Michael D. Krause

McGraw-Hill, 2013

(6)

The Loyalty Leap
Book

Bryan Pearson

Portfolio, 2012

(7)

Digital Marketing Analytics
Book
 

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

(7)

Crossing the Chasm
Book
 

Geoffrey A. Moore

HarperCollins, 2002

(8)

Learning Everywhere
Book

Chad Udell

Rockbench, 2012

(7)

The DNA of Customer Experience
Book

Colin Shaw

Palgrave Macmillan, 2007

(7)

Take the Cold Out of Cold Calling
Book
 

Sam Richter

Adams Business & Professional, 2009

(8)

Likeable Social Media
Book
 

Dave Kerpen

McGraw-Hill, 2011

(7)

Social Media ROI
Book
 

Olivier Blanchard

QUE Publishing, 2011

(8)

Data-Driven Marketing
Book

Mark Jeffery

John Wiley & Sons, Inc., 2010

(7)

Build Your Customer Strategy
Book
 

James G. Barnes

John Wiley & Sons, Inc., 2006

(8)

Audience, Relevance, and Search
Book

James Mathewson et al.

IBM Press, 2010

(9)

Identifying Hidden Needs
Book
 

Keith Goffin et al.

Palgrave Macmillan, 2010

(7)

Strategic Database Marketing
Book

Arthur Middleton Hughes

McGraw-Hill, 2005

(8)

Marketing ROI
Book

James D. Lenskold

McGraw-Hill, 2003

(7)

Complaint Management
Book

Wolfgang Seidel and Bernd Stauss

Thomson South-Western, 2005

(8)

Managing Sales Leads
Book

James Obermayer

Thomson Texere, 2006

(8)

1–21 / 42

CRM & Marketing Technology

Regardless of the quality and desirability of their products or services, companies won’t succeed unless they establish meaningful connections with their customers. So it’s not surprising that almost every business is looking for ways to better utilize sales and marketing technologies. Considering the rapid advances in technology, it’s virtually impossible to stay ahead of the learning curve – unless, of course, you tap into the abundant knowledge that getAbstract makes available.

Our summaries on CRM and marketing explain how to best manage your customer relationships and the critical importance of choosing the most appropriate software, system and provider for your specific needs. You’ll learn how to gather and store vital consumer information so your sales force and customer care personnel can deliver optimum service and reliability. The bottom line is that getAbstract can help you increase profitability and lower costs.

Pay Attention

There’s no denying the powerful influence of social media in almost every aspect of daily life. Included among our marketing technology selections are summaries that explain how numerous organizations are integrating social media into their CRM. By monitoring activity on social media platforms, companies believe they gain a better understanding of what interests consumers. That knowledge helps them streamline and target their marketing efforts.

Whether it’s the pivotal role of social media in CRM or any other component of marketing technology, you can count on getAbstract to keep you abreast of the latest trends and developments. Partnering with getAbstract is one of the most intelligent decisions you’ll ever make.