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CRM & Marketing Technology Summaries


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America's Service Meltdown
America's Service Meltdown
 
Raul Pupo
Praeger, 2010
rating7 (7)
 
Audience, Relevance, and Search
Audience, Relevance, and Search
 
James Mathewson et al.
IBM Press, 2010
rating9 (9)
 
Becoming a Category of One
Becoming a Category of One
B  
Joe Calloway
John Wiley & Sons, Inc., 2003
rating9 (9)
 
Blogging for Business
Blogging for Business
 
Shel Holtz and Ted Demopoulos
Kaplan Publishing, 2006
rating8 (8)
 
Build Your Customer Strategy
Build Your Customer Strategy
 
James G. Barnes
John Wiley & Sons, Inc., 2006
rating8 (8)
 
Call to Action
Call to Action
 
Bryan Eisenberg et al.
Nelson Publishers, 2006
rating9 (9)
 
Capturing Customers.com
Capturing Customers.com
 
George Colombo
Career Press, 2001
rating9 (9)
 
Complaint Management
Complaint Management
 
Wolfgang Seidel and Bernd Stauss
Thomson South-Western, 2005
rating8 (8)
 
Connecting With Consumers
Connecting With Consumers
 
Allan J. Kimmel
Oxford UP, 2010
rating6 (6)
 
Crossing the Chasm
Crossing the Chasm
B  
Geoffrey A. Moore
HarperCollins, 2002
rating8 (8)
 
Customer Relationship Management
Customer Relationship Management
 
Kristin Anderson and Carol Kerr
McGraw-Hill, 2002
rating9 (9)
 
Data-Driven Marketing
Data-Driven Marketing
 
Mark Jeffery
John Wiley & Sons, Inc., 2010
rating7 (7)
 
Don't Just Relate - Advocate
Don't Just Relate - Advocate
 
Glen Urban
Wharton School Publishing, 2005
rating6 (6)
 
Email Marketing by the Numbers
Email Marketing by the Numbers
 
Chris Baggott and Ali Sales
John Wiley & Sons, Inc., 2007
rating7 (7)
 
Escaping the Black Hole
Escaping the Black Hole
 
Robert J. Schmonsees
Thomson South-Western, 2005
rating6 (6)
 
Essentials of CRM
Essentials of CRM
 
Bryan Bergeron
John Wiley & Sons, Inc., 2002
rating8 (8)
 
Identifying Hidden Needs
Identifying Hidden Needs
 
Keith Goffin et al.
Palgrave Macmillan, 2010
rating7 (7)
 
Inside the Mind of the Shopper
Inside the Mind of the Shopper
 
Herb Sorensen
Wharton School Publishing, 2009
rating9 (9)
 
Lead Generation for the Complex Sale
Lead Generation for the Complex Sale
 
Brian J. Carroll
McGraw-Hill, 2006
rating7 (7)
 
Likeable Social Media
Likeable Social Media
 
Dave Kerpen
McGraw-Hill, 2011
rating7 (7)
 
Loyalty.com
Loyalty.com
 
Frederick Newell
McGraw-Hill, 2000
rating8 (8)
 
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