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Marketing Strategy Summaries

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It's Not What You Sell, It's What You Stand For It's Not What You Sell, It's What You Stand For

 

Roy M. Spence, Jr. and Haley Rushing

Portfolio, 2011

(8)

2 months ago

EnergizeGrowth Now EnergizeGrowth Now

Lisa Nirell

John Wiley & Sons, Inc., 2009

(7)

2 months ago

Selling to the Government Selling to the Government

Mark Amtower

John Wiley & Sons, Inc., 2010

(8)

3 months ago

Harvesting Intangible Assets Harvesting Intangible Assets

 

Andrew J. Sherman

AMACOM, 2011

(8)

3 months ago

Complexity Avalanche Complexity Avalanche

J.B. Wood

Point B, 2009

(9)

3 months ago

StoryBranding StoryBranding

 

Jim Signorelli

Greenleaf Book Group, 2012

(8)

4 months ago

How Brands Grow How Brands Grow

 

Byron Sharp

Oxford UP, 2010

(7)

5 months ago

Mobile Marketing Mobile Marketing

Kaan Varnali et al.

McGraw-Hill, 2011

(6)

5 months ago

Enchantment Enchantment

 

Guy Kawasaki

Portfolio, 2011

(7)

5 months ago

The NOW Revolution The NOW Revolution

Jay Baer and Amber Naslund

John Wiley & Sons, Inc., 2011

(7)

6 months ago

Beyond Viral Beyond Viral

Kevin H. Nalty

John Wiley & Sons, Inc., 2010

(7)

6 months ago

CIO Best Practices CIO Best Practices

Joseph P. Stenzel et al.

John Wiley & Sons, Inc., 2010

(7)

7 months ago

Selling the Invisible Selling the Invisible

 

Harry Beckwith

Warner Books, 1997

(9)

7 months ago

Wired and Dangerous Wired and Dangerous

Chip R. Bell and John R. Patterson

Berrett-Koehler, 2011

(7)

7 months ago

The Dragonfly Effect The Dragonfly Effect

 

Jennifer Aaker and Andy Smith

Jossey-Bass, 2010

(7)

8 months ago

Web 2.0: A Strategy Guide Web 2.0: A Strategy Guide

Amy Shuen

O'Reilly, 2008

(8)

8 months ago

C-Scape C-Scape

Larry Kramer

HarperBusiness, 2010

(7)

9 months ago

Win Win

 

Frank I. Luntz

Hyperion, 2011

(7)

9 months ago

Branded! Branded!

Bernie Brennan and Lori Schafer

John Wiley & Sons, Inc., 2010

(7)

9 months ago

The Referral Engine The Referral Engine

 

John Jantsch

Portfolio, 2010

(8)

9 months ago

Real-Time Marketing & PR Real-Time Marketing & PR

 

David Meerman Scott

John Wiley & Sons, Inc., 2010

(8)

9 months ago

1–21 / 251

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