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Marketing Strategy Summaries


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StoryBranding
StoryBranding
 
Jim Signorelli
Greenleaf Book Group, 2012
rating8 (8)
Online since 2 weeks
 
How Brands Grow
How Brands Grow
 
Byron Sharp
Oxford UP, 2010
rating7 (7)
Online since 1 month
 
Mobile Marketing
Mobile Marketing
 
Kaan Varnali et al.
McGraw-Hill, 2011
rating6 (6)
Online since 1 month
 
Enchantment
Enchantment
B  
Guy Kawasaki
Portfolio, 2011
rating7 (7)
Online since 1 month
 
The NOW Revolution
The NOW Revolution
 
Jay Baer and Amber Naslund
John Wiley & Sons, Inc., 2011
rating7 (7)
Online since 2 months
 
Beyond Viral
Beyond Viral
 
Kevin H. Nalty
John Wiley & Sons, Inc., 2010
rating7 (7)
Online since 2 months
 
CIO Best Practices
CIO Best Practices
 
Joseph P. Stenzel et al.
John Wiley & Sons, Inc., 2010
rating7 (7)
Online since 3 months
 
Selling the Invisible
Selling the Invisible
 
Harry Beckwith
Warner Books, 1997
rating9 (9)
Online since 3 months
 
Wired and Dangerous
Wired and Dangerous
 
Chip R. Bell and John R. Patterson
Berrett-Koehler, 2011
rating7 (7)
Online since 3 months
 
The Dragonfly Effect
The Dragonfly Effect
B  
Jennifer Aaker and Andy Smith
Jossey-Bass, 2010
rating7 (7)
Online since 4 months
 
Web 2.0: A Strategy Guide
Web 2.0: A Strategy Guide
 
Amy Shuen
O'Reilly, 2008
rating8 (8)
Online since 4 months
 
C-Scape
C-Scape
 
Larry Kramer
HarperBusiness, 2010
rating7 (7)
Online since 5 months
 
Win
Win
B  
Frank I. Luntz
Hyperion, 2011
rating7 (7)
Online since 5 months
 
Branded!
Branded!
 
Bernie Brennan and Lori Schafer
John Wiley & Sons, Inc., 2010
rating7 (7)
Online since 5 months
 
The Referral Engine
The Referral Engine
B  
John Jantsch
Portfolio, 2010
rating8 (8)
Online since 5 months
 
Real-Time Marketing & PR
Real-Time Marketing & PR
B  
David Meerman Scott
John Wiley & Sons, Inc., 2010
rating8 (8)
Online since 6 months
 
Identifying Hidden Needs
Identifying Hidden Needs
 
Keith Goffin et al.
Palgrave Macmillan, 2010
rating7 (7)
Online since 6 months
 
Chaotics
Chaotics
 
Philip Kotler and John A. Caslione
AMACOM, 2009
rating8 (8)
Online since 6 months
 
MicroMarketing
MicroMarketing
 
Greg Verdino
McGraw-Hill, 2010
rating7 (7)
Online since 7 months
 
Everything I Know About Marketing I Learned From Google
Everything I Know About Marketing I Learned From Google
 
Aaron Goldman
McGraw-Hill, 2010
rating7 (7)
Online since 7 months
 
Sticky Marketing
Sticky Marketing
 
Grant Leboff
Kogan Page, 2011
rating7 (7)
Online since 7 months
 
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