Marketing Strategy Summaries

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Blue Ocean Strategy W. Chan Kim and Renée Mauborgne Harvard Business Review Press, 2005 (10)	It's Not What You Sell, It's What You Stand For Roy M. Spence, Jr. and Haley Rushing Portfolio, 2011 (8)	StoryBranding Jim Signorelli Greenleaf Book Group, 2012 (8)
How Brands Grow Byron Sharp Oxford UP, 2010 (7)	Harvesting Intangible Assets Andrew J. Sherman AMACOM, 2011 (8)	How Companies Win Rick Kash and David Calhoun HarperBusiness, 2010 (9)
Selling the Invisible Harry Beckwith Warner Books, 1997 (9)	Enchantment Guy Kawasaki Portfolio, 2011 (7)	Complexity Avalanche J.B. Wood Point B, 2009 (9)
EnergizeGrowth Now Lisa Nirell John Wiley & Sons, Inc., 2009 (7)	Crossing the Chasm Geoffrey A. Moore HarperCollins, 2002 (8)	The Referral Engine John Jantsch Portfolio, 2010 (8)
In Search of Excellence Thomas J. Peters and Robert H. Waterman HarperBusiness, 1988 (9)	The Long Tail Chris Anderson Hyperion, 2006 (10)	Creating a Successful Marketing Strategy for Your Small New Business Stanley F. Stasch Praeger, 2010 (6)
Double Double Cameron Herold Greenleaf Book Group, 2011 (8)	Turn Clicks Into Customers Duane Forrester McGraw-Hill, 2010 (8)	Win Frank I. Luntz Hyperion, 2011 (7)
Marketing 3.0 Philip Kotler et al. John Wiley & Sons, Inc., 2010 (8)	30 Days to Social Media Success Gail Z. Martin Career Press, 2010 (8)	Sticky Marketing Grant Leboff Kogan Page, 2011 (7)

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