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Marketing Strategy Summaries


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Enchantment
Enchantment
B  
Guy Kawasaki
Portfolio, 2011
rating7 (7)
 
StoryBranding
StoryBranding
 
Jim Signorelli
Greenleaf Book Group, 2012
rating8 (8)
 
How Brands Grow
How Brands Grow
 
Byron Sharp
Oxford UP, 2010
rating7 (7)
 
Blue Ocean Strategy
Blue Ocean Strategy
 
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005
rating10 (10)
 
Win
Win
B  
Frank I. Luntz
Hyperion, 2011
rating7 (7)
 
Sticky Marketing
Sticky Marketing
 
Grant Leboff
Kogan Page, 2011
rating7 (7)
 
In Search of Excellence
In Search of Excellence
 
Thomas J. Peters and Robert H. Waterman
HarperBusiness, 1988
rating9 (9)
 
Mobile Marketing
Mobile Marketing
 
Kaan Varnali et al.
McGraw-Hill, 2011
rating6 (6)
 
How Companies Win
How Companies Win
 
Rick Kash and David Calhoun
HarperBusiness, 2010
rating9 (9)
 
30 Days to Social Media Success
30 Days to Social Media Success
 
Gail Z. Martin
Career Press, 2010
rating8 (8)
 
Turn Clicks Into Customers
Turn Clicks Into Customers
 
Duane Forrester
McGraw-Hill, 2010
rating8 (8)
 
Double Double
Double Double
B  
Cameron Herold
Greenleaf Book Group, 2011
rating8 (8)
 
Consulting Basics
Consulting Basics
 
Joel Gendelman
ASTD Publications, 2010
rating7 (7)
 
The Referral Engine
The Referral Engine
B  
John Jantsch
Portfolio, 2010
rating8 (8)
 
Beyond Viral
Beyond Viral
 
Kevin H. Nalty
John Wiley & Sons, Inc., 2010
rating7 (7)
 
Chaotics
Chaotics
 
Philip Kotler and John A. Caslione
AMACOM, 2009
rating8 (8)
 
The NOW Revolution
The NOW Revolution
 
Jay Baer and Amber Naslund
John Wiley & Sons, Inc., 2011
rating7 (7)
 
The Long Tail
The Long Tail
B  
Chris Anderson
Hyperion, 2006
rating10 (10)
 
Now...Build a Great Business!
Now...Build a Great Business!
 
Mark Thompson and Brian Tracy
AMACOM, 2010
rating6 (6)
 
CIO Best Practices
CIO Best Practices
 
Joseph P. Stenzel et al.
John Wiley & Sons, Inc., 2010
rating7 (7)
 
Me 2.0
Me 2.0
 
Dan Schawbel
Kaplan Publishing, 2009
rating7 (7)
 
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