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Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

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Stickier Marketing
Book

Grant Leboff

Kogan Page, 2014

(8)

Building Your Business the Right-Brain Way
Book
 

Jennifer Lee

New World Library, 2014

(8)

Influence
Book
 

Robert B. Cialdini

HarperCollins, 1993

(8)

Thought Leadership
Book
 

Laurie Young

Kogan Page, 2013

(8)

The Long Tail
Book
 

Chris Anderson

Hyperion, 2006

(10)

The Why Axis
Book
 

Uri Gneezy and John A. List

Public Affairs, 2013

(8)

Judgment Calls
Book
 

Thomas H. Davenport and Brook Manville

Harvard Business Review Press, 2012

(9)

33 Million People in the Room
Book
 

Juliette Powell

FT Press, 2009

(7)

Digital Marketing Analytics
Book
 

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

(7)

How Companies Win
Book
 

Rick Kash and David Calhoun

HarperBusiness, 2010

(9)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

Fascinate
Book
 

Sally Hogshead

HarperBusiness, 2010

(8)

Clickology
Book
 

Graham Jones

Nicholas Brealey Publishing, 2014

(7)

The Momentum Effect
Book
 

J.C. Larreche

Wharton School Publishing, 2008

(6)

The Referral Engine
Book
 

John Jantsch

Portfolio, 2010

(8)

Outsmart!
Book
 

Jim Champy

FT Press, 2008

(8)

Epic Content Marketing
Book
 

Joe Pulizzi

McGraw-Hill, 2013

(7)

Win
Book
 

Frank I. Luntz

Hyperion, 2011

(7)

30 Days to Social Media Success
Book
 

Gail Z. Martin

Career Press, 2010

(8)

Digital Engagement
Book
 

Leland Harden and Bob Heyman

AMACOM, 2009

(8)

1–21 / 171

Marketing Strategy

Some executives and upper management personnel seem to possess an intuitive sense for what will work in promoting their organization’s products and services. But in most cases, developing an effective marketing strategy requires analytical thinking, detailed planning and efficient execution. getAbstract’s summaries on business marketing strategies are guaranteed to provide a wealth of information and practical advice to help you formulate a successful marketing strategy.

Follow in the footsteps of the many prestigious companies that over the years have tapped into getAbstract’s knowledge base. You’ll learn about the various components of a marketing plan, such as describing your company’s unique selling proposition (USP) – the thing that sets you apart from your competitors. You’ll also find out how to identify your target market so that you don’t waste time, money and effort in areas that are unlikely to produce results.

Many Methods

Marketing plans and strategies have become more sophisticated in an age of developing technologies. Reading our summaries will help you determine whether to focus your marketing on traditional methods such as print, TV and radio or concentrate on the Internet and direct marketing. You’ll also discover helpful advice on creating a marketing budget and identifying pitfalls that can sidetrack your efforts financially. You may also find that the material in getAbstract’s rich library will spark meaningful conversation among co-workers and provide the impetus for creative solutions. Marketing strategy is too important to leave to chance. Let getAbstract help you devise a foolproof plan for success.