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W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005
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Steven Van Belleghem
Kogan Page, 2012
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Rafi Mohammed
HarperBusiness, 2010
(8)
Dick Stroud and Kim Walker
Palgrave Macmillan, 2013
(8)
Chris Anderson
Hyperion, 2006
(10)
John Edson
John Wiley & Sons, Inc., 2012
(8)
Thomas H. Davenport and Brook Manville
Harvard Business Review Press, 2012
(9)
Jim Signorelli
Greenleaf Book Group, 2012
(8)
Lisa Earle McLeod
John Wiley & Sons, Inc., 2012
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Frank I. Luntz
Hyperion, 2011
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Jon Wuebben
Nicholas Brealey Publishing, 2011
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Mark Anastasi
John Wiley & Sons, Inc., 2012
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Jonah Sachs
Harvard Business Review Press, 2012
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Roy M. Spence, Jr. and Haley Rushing
Portfolio, 2011
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Gail Z. Martin
Career Press, 2010
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Thomas J. Peters and Robert H. Waterman
HarperBusiness, 1988
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Aaron Goldman
McGraw-Hill, 2010
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Rick Kash and David Calhoun
HarperBusiness, 2010
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Harry Beckwith
Warner Books, 1997
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Kogan Page, 2011
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HarperCollins, 2009
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Marketing Strategy
Some executives and upper management personnel seem to possess an intuitive sense for what will work in promoting their organization’s products and services. But in most cases, developing an effective marketing strategy requires analytical thinking, detailed planning and efficient execution. getAbstract’s
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Many Methods
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