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Marketing Strategy

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

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Stickier Marketing
Book

Grant Leboff

Kogan Page, 2014

(8)

Building Your Business the Right-Brain Way
Book
 

Jennifer Lee

New World Library, 2014

(8)

Seeing the World Through the Emerging Consumer’s Eyes
Report

Tassos Stassopoulos

AllianceBernstein L.P., 2014

(8)

Ninja Innovation
Book
 

Gary Shapiro

William Morrow, 2013

(6)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

Selling the Invisible
Book
 

Harry Beckwith

Warner Books, 1997

(9)

Differentiate or Die
Book
 

Jack Trout and Steve Rivkin

John Wiley & Sons, Inc., 2000

(9)

Design Like Apple
Book
 

John Edson

John Wiley & Sons, Inc., 2012

(8)

Thought Leadership
Book
 

Laurie Young

Kogan Page, 2013

(8)

Enchantment
Book
 

Guy Kawasaki

Portfolio, 2011

(7)

Win
Book
 

Frank I. Luntz

Hyperion, 2011

(7)

Trust Agents
Book
 

Chris Brogan and Julien Smith

John Wiley & Sons, Inc., 2009

(7)

Think Like a Rock Star
Book

Mack Collier

McGraw-Hill, 2013

(7)

Inside the Mind of the Shopper
Book
 

Herb Sorensen

Wharton School Publishing, 2009

(9)

The Clustered World
Book

Michael J. Weiss

Little, Brown, 2000

(8)

Social Media Marketing
Book
 

Dave Evans

Sybex, 2008

(9)

Marketing 3.0
Book

Philip Kotler et al.

John Wiley & Sons, Inc., 2010

(8)

Winning the Story Wars
Book
 

Jonah Sachs

Harvard Business Review Press, 2012

(8)

The Professional’s Guide to Business Development
Book
 

Stephen Newton

Kogan Page, 2012

(7)

Worth Every Penny
Book
 

Sarah Petty and Erin Verbeck

Greenleaf Book Group, 2012

(6)

1–21 / 291

Marketing Strategy

Some executives and upper management personnel seem to possess an intuitive sense for what will work in promoting their organization’s products and services. But in most cases, developing an effective marketing strategy requires analytical thinking, detailed planning and efficient execution. getAbstract’s summaries on business marketing strategies are guaranteed to provide a wealth of information and practical advice to help you formulate a successful marketing strategy.

Follow in the footsteps of the many prestigious companies that over the years have tapped into getAbstract’s knowledge base. You’ll learn about the various components of a marketing plan, such as describing your company’s unique selling proposition (USP) – the thing that sets you apart from your competitors. You’ll also find out how to identify your target market so that you don’t waste time, money and effort in areas that are unlikely to produce results.

Many Methods

Marketing plans and strategies have become more sophisticated in an age of developing technologies. Reading our summaries will help you determine whether to focus your marketing on traditional methods such as print, TV and radio or concentrate on the Internet and direct marketing. You’ll also discover helpful advice on creating a marketing budget and identifying pitfalls that can sidetrack your efforts financially. You may also find that the material in getAbstract’s rich library will spark meaningful conversation among co-workers and provide the impetus for creative solutions. Marketing strategy is too important to leave to chance. Let getAbstract help you devise a foolproof plan for success.