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Marketing Strategy Summaries

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

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Thought Leadership
Book
 

Laurie Young

Kogan Page, 2013

(8)

Influence
Book
 

Robert B. Cialdini

HarperCollins, 1993

(8)

Blue Ocean Strategy
Book
 

W. Chan Kim and Renée Mauborgne

Harvard Business Review Press, 2005

(10)

Pricing for Profit
Book
 

Peter Hill

Kogan Page, 2013

(8)

A/B Testing
Book
 

Dan Siroker and Pete Koomen

John Wiley & Sons, Inc., 2013

(8)

You Should Test That!
Book
 

Chris Goward

Sybex, 2013

(8)

Hustle
Book

Bonnie Ulman and Sal Kibler

Paramount, 2013

(7)

The Professional’s Guide to Business Development
Book

Stephen Newton

Kogan Page, 2012

(7)

What Consumers Want
Video

Joseph Pine

TED Conferences LLC, 2/2004

(7)

StoryBranding
Book
 

Jim Signorelli

Greenleaf Book Group, 2012

(8)

The Long Tail
Book
 

Chris Anderson

Hyperion, 2006

(10)

Think Like a Rock Star
Book

Mack Collier

McGraw-Hill, 2013

(7)

Judgment Calls
Book
 

Thomas H. Davenport and Brook Manville

Harvard Business Review Press, 2012

(9)

Digital Marketing Analytics
Book
 

Chuck Hemann and Ken Burbary

QUE Publishing, 2013

(7)

Hot Button Marketing
Book
 

Barry Feig

Adams Media, 2006

(7)

Crossing the Chasm
Book
 

Geoffrey A. Moore

HarperCollins, 2002

(8)

Ninja Innovation
Book
 

Gary Shapiro

William Morrow, 2013

(6)

How Great Leaders Inspire Action
Video

Simon Sinek

TED Conferences LLC, 9/2009

(9)

How Companies Win
Book
 

Rick Kash and David Calhoun

HarperBusiness, 2010

(9)

Decoded
Book
 

Phil Barden

John Wiley & Sons, Inc., 2013

(7)

Designing B2B Brands
Book

Carlos Martinez Onaindia and Brian Resnick

John Wiley & Sons, Inc., 2013

(8)

1–21 / 276

Marketing Strategy

Some executives and upper management personnel seem to possess an intuitive sense for what will work in promoting their organization’s products and services. But in most cases, developing an effective marketing strategy requires analytical thinking, detailed planning and efficient execution. getAbstract’s summaries on business marketing strategies are guaranteed to provide a wealth of information and practical advice to help you formulate a successful marketing strategy.

Follow in the footsteps of the many prestigious companies that over the years have tapped into getAbstract’s knowledge base. You’ll learn about the various components of a marketing plan, such as describing your company’s unique selling proposition (USP) – the thing that sets you apart from your competitors. You’ll also find out how to identify your target market so that you don’t waste time, money and effort in areas that are unlikely to produce results.

Many Methods

Marketing plans and strategies have become more sophisticated in an age of developing technologies. Reading our summaries will help you determine whether to focus your marketing on traditional methods such as print, TV and radio or concentrate on the Internet and direct marketing. You’ll also discover helpful advice on creating a marketing budget and identifying pitfalls that can sidetrack your efforts financially. You may also find that the material in getAbstract’s rich library will spark meaningful conversation among co-workers and provide the impetus for creative solutions. Marketing strategy is too important to leave to chance. Let getAbstract help you devise a foolproof plan for success.