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Marketing Strategy Summaries

Where and how can you reach your clients? Are expensive TV and print campaigns still worth the money, or does successful marketing now happen exclusively on the Internet? To survive in the marketing jungle, equip yourself with a clear strategy.

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Kanzleimarketing
 

David Hoeflmayr

Erich Schmidt Verlag, 2012

(8)

6 months ago

Dezentrales Marketing und Crowdsourcing
 

Hans-Jürgen Borchardt

Publicis, 2012

(8)

8 months ago

Positioning
 

Al Ries und Jack Trout

Vahlen, 2012

(10)

8 months ago

Touchpoints
 

Anne M. Schüller

Gabal, 2012

(8)

9 months ago

Facebook-Ads
 

Stephan Meixner

BusinessVillage, 2011

(8)

1 year ago

Brand Sense
 

Martin Lindstrom

Campus, 2011

(8)

2 years ago

Werbung für Adam und Eva
 

Diana Jaffé und Saskia Riedel

Wiley-VCH, 2011

(8)

2 years ago

Social Media für Unternehmer
 

Claudia Hilker

Linde, 2010

(7)

2 years ago

Social Marketing für eine bessere Welt
 

Philip Kotler und Nancy R. Lee

mi-Wirtschaftsbuch, 2010

(7)

3 years ago

Zielgruppe: Frau
 

Michael J. Silverstein und Kate Sayre

mi-Wirtschaftsbuch, 2010

(7)

3 years ago

Mit Business Wargaming den Markt erobern
 

Ben Gilad und Markus Götz Junginger

Redline, 2010

(8)

3 years ago

Free – Kostenlos
 

Chris Anderson

Campus, 2009

(8)

3 years ago

Stumme Verkäufer
 

Mitch Carson

Wiley-VCH, 2009

(7)

4 years ago

Marketing 2020
 

Oliver Dziemba und Eike Wenzel

Campus, 2009

(8)

4 years ago

Erfolgreiches Online-Marketing
 

Torsten Schwarz

Haufe, 2008

(8)

4 years ago

Grow East
 

Manfred F. Berger und Arnold Schuh

Linde, 2008

(7)

4 years ago

Media für Manager
 

Anne Marx

Gabler, 2008

(7)

4 years ago

Greenomics
 

Eike Wenzel u. a.

Redline, 2008

(8)

5 years ago

Der Lovemarks-Effekt
 

Kevin Roberts

mi-Wirtschaftsbuch, 2008

(8)

5 years ago

Die Wikinger kommen!
 

Steve Strid und Claes Andréasson

Redline, 2008

(8)

5 years ago

Eliten-Marketing
 

Torsten Oltmanns und Vera Böhm

Campus, 2008

(8)

5 years ago

1–21 / 62

Marketing Strategy

Some executives and upper management personnel seem to possess an intuitive sense for what will work in promoting their organization’s products and services. But in most cases, developing an effective marketing strategy requires analytical thinking, detailed planning and efficient execution. getAbstract’s summaries on business marketing strategies are guaranteed to provide a wealth of information and practical advice to help you formulate a successful marketing strategy.

Follow in the footsteps of the many prestigious companies that over the years have tapped into getAbstract’s knowledge base. You’ll learn about the various components of a marketing plan, such as describing your company’s unique selling proposition (USP) – the thing that sets you apart from your competitors. You’ll also find out how to identify your target market so that you don’t waste time, money and effort in areas that are unlikely to produce results.

Many Methods

Marketing plans and strategies have become more sophisticated in an age of developing technologies. Reading our summaries will help you determine whether to focus your marketing on traditional methods such as print, TV and radio or concentrate on the Internet and direct marketing. You’ll also discover helpful advice on creating a marketing budget and identifying pitfalls that can sidetrack your efforts financially. You may also find that the material in getAbstract’s rich library will spark meaningful conversation among co-workers and provide the impetus for creative solutions. Marketing strategy is too important to leave to chance. Let getAbstract help you devise a foolproof plan for success.

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