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Gail Z. Martin
Career Press, 2010
(8)
Juliette Powell
FT Press, 2009
(7)
Dan Hill
Kogan Page, 2010
(7)
David B. Wolfe and Robert E. Snyder
Dearborn, 2003
(6)
James H. Gilmore and B. Joseph Pine II
Harvard Business Review Press, 2007
(8)
Alex Bogusky and John Winsor
AGATE Publishing, 2009
(8)
Amy Handlin
Praeger, 2010
(8)
John Winsor
Dearborn Trade Publishing, 2004
(8)
W. Chan Kim and Renée Mauborgne
Harvard Business Review Press, 2005
(10)
Mary Brown and Carol Orsborn
AMACOM, 2006
(8)
Mark Tungate
Kogan Page, 2008
(7)
Michael Beverland
Palgrave Macmillan, 2009
(8)
Joe Marconi
Dearborn, 2002
(9)
Howard Gardner
Harvard Business Review Press, 2004
(9)
Philip Kotler and John A. Caslione
AMACOM, 2009
(8)
Allan J. Kimmel
Oxford UP, 2010
(6)
Joel Gendelman
ASTD Publications, 2010
(7)
Philip Graves
Nicholas Brealey Publishing, 2010
(7)
Jon Wuebben
Nicholas Brealey Publishing, 2011
(7)
Philip Kotler and Nancy Lee
John Wiley & Sons, Inc., 2004
(9)
Stanley F. Stasch
Praeger, 2010
(6)
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Marketing Strategy
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Many Methods
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