Product Development Summaries

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Manage Your Project Portfolio Johanna Rothman The Pragmatic Bookshelf, 2009 (7)	Copycats Oded Shenkar Harvard Business Review Press, 2010 (9)	Tuned In Craig Stull et al. John Wiley & Sons, Inc., 2008 (8)
Flipped John Winsor AGATE Publishing, 2010 (6)	Beauty Imagined Geoffrey Jones Oxford UP, 2010 (8)	The Supply-Based Advantage Stephen C. Rogers AMACOM, 2009 (8)
Brand Sense Martin Lindstrom Free Press, 2005 (9)	The Design of Things to Come Jon Cagan et al. Wharton School Publishing, 2005 (7)	Differentiate or Die Jack Trout and Steve Rivkin John Wiley & Sons, Inc., 2000 (9)
Hidden in Plain Sight Erich Joachimsthaler Harvard Business Review Press, 2007 (9)	Built to Love Peter Boatwright and Jonathan Cagan Berrett-Koehler, 2010 (7)	Do You Matter? Robert Brunner et al. FT Press, 2008 (8)
Fast Second Constantinos C. Markides and Paul A. Geroski Jossey-Bass, 2004 (9)	From Concept to Consumer Phil Baker FT Press, 2008 (8)	Emotional Design Donald A. Norman Basic Books, 2005 (8)
The Six Immutable Laws of Mobile Business Philip Sugai et al. John Wiley & Sons, Inc., 2010 (8)	Selling Blue Elephants Howard Moskowitz and Alex Gofman Wharton School Publishing, 2007 (6)	The Momentum Effect J.C. Larreche Wharton School Publishing, 2008 (6)
Diffusion of Innovation Everett M. Rogers Free Press, 2003 (9)	Wired to Care Dev Patnaik FT Press, 2009 (8)	Marketing in the Public Sector Philip Kotler and Nancy Lee Wharton School Publishing, 2006 (7)

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