Go to categories
Dick Stroud and Kim Walker
Palgrave Macmillan, 2013
(8)
Navi Radjou et al.
Jossey-Bass, 2012
(8)
John Edson
John Wiley & Sons, Inc., 2012
(8)
Ryan Tate
HarperBusiness, 2012
(8)
Peter Boatwright and Jonathan Cagan
Berrett-Koehler, 2010
(7)
Oded Shenkar
Harvard Business Review Press, 2010
(9)
Craig Stull et al.
John Wiley & Sons, Inc., 2008
(8)
Johanna Rothman
The Pragmatic Bookshelf, 2009
(7)
Geoffrey Jones
Oxford UP, 2010
(8)
Thor Muller and Lane Becker
Jossey-Bass, 2012
(7)
Everett M. Rogers
Free Press, 2003
(9)
Phil Baker
FT Press, 2008
(8)
Nirmalya Kumar and Jan-Benedict E.M. Steenkamp
Harvard Business Review Press, 2007
(8)
Jack Trout and Steve Rivkin
John Wiley & Sons, Inc., 2000
(9)
Erich Joachimsthaler
Harvard Business Review Press, 2007
(9)
Robert Brunner et al.
FT Press, 2008
(8)
Martin Lindstrom
Free Press, 2005
(9)
Constantinos C. Markides and Paul A. Geroski
Jossey-Bass, 2004
(9)
Jon Cagan et al.
Wharton School Publishing, 2005
(7)
Donald A. Norman
Basic Books, 2005
(8)
Philip Sugai et al.
John Wiley & Sons, Inc., 2010
(8)
1–21 / 40
Product Development
In the fiercely competitive business world in which everyone is seeking to gain an edge, companies often are only as good as their latest products. Innovative product development is mandatory if you want to stay ahead of the curve and maintain a profitable bottom line. getAbstract’s expert writers make your job a lot easier by distilling the most popular product development books on the market into five-page summaries you can read in just 10 minutes. That gives you more time to focus on your product development
strategy and execution.
Product development is a unique and complex multi-stage undertaking that requires creativity, planning and execution. Rarely do things unfold as envisioned on the drawing board, so flexibility and patience is paramount. Chances are excellent that the answers to the challenges you face in the product development process can be found in getAbstract’s huge library. Our satisfied clients know they can depend on getAbstract to offer information, insight and solutions for just about any business issue.
Different Strokes
getAbstract’s product development summaries will introduce you to different philosophical approaches. Some companies believe that painstaking market research is critical in assessing the buying public’s tendencies and interests. Other companies are more daring and believe they can create needs and wants for consumers. No matter where your organization stands, getAbstract will enable you make better informed decisions.
Collaboration is a critical component in product development. One of getAbstract’s proven strengths is the ability to foster inter-departmental cooperation. Employees typically are anxious to share information and ideas they gleaned from our
summaries. getAbstract not only promotes a vibrant learning culture, but strengthens relationships between employees.
