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Product Development

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.

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The Momentum Effect
Book
 

J.C. Larreche

Wharton School Publishing, 2008

(6)

From Concept to Consumer
Book
 

Phil Baker

FT Press, 2008

(8)

Diffusion of Innovation
Book
 

Everett M. Rogers

Free Press, 2003

(9)

Wired to Care
Book
 

Dev Patnaik

FT Press, 2009

(8)

Get Lucky
Book
 

Thor Muller and Lane Becker

Jossey-Bass, 2012

(7)

Fast Second
Book
 

Constantinos C. Markides and Paul A. Geroski

Jossey-Bass, 2004

(9)

Ninja Innovation
Book
 

Gary Shapiro

William Morrow, 2013

(6)

Copycats
Book
 

Oded Shenkar

Harvard Business Review Press, 2010

(9)

The 20% Doctrine
Book
 

Ryan Tate

HarperBusiness, 2012

(8)

Design Like Apple
Book
 

John Edson

John Wiley & Sons, Inc., 2012

(8)

Built to Love
Book
 

Peter Boatwright and Jonathan Cagan

Berrett-Koehler, 2010

(7)

Tuned In
Book
 

Craig Stull et al.

John Wiley & Sons, Inc., 2008

(8)

Do You Matter?
Book
 

Robert Brunner et al.

FT Press, 2008

(8)

The Design of Things to Come
Book
 

Jon Cagan et al.

Wharton School Publishing, 2005

(7)

Emotional Design
Book
 

Donald A. Norman

Basic Books, 2005

(8)

Hidden in Plain Sight
Book
 

Jan Chipchase and Simon Steinhardt

HarperBusiness, 2013

(7)

Brandstretch
Book

David Taylor

John Wiley & Sons, Inc., 2004

(7)

Marketing to the Ageing Consumer
Book

Dick Stroud and Kim Walker

Palgrave Macmillan, 2013

(8)

Brand Sense
Book

Martin Lindstrom

Free Press, 2005

(9)

Jugaad Innovation
Book
 

Navi Radjou et al.

Jossey-Bass, 2012

(8)

The Supply-Based Advantage
Book
 

Stephen C. Rogers

AMACOM, 2009

(8)

1–21 / 34

Product Development

In the fiercely competitive business world in which everyone is seeking to gain an edge, companies often are only as good as their latest products. Innovative product development is mandatory if you want to stay ahead of the curve and maintain a profitable bottom line. getAbstract’s expert writers make your job a lot easier by distilling the most popular product development books on the market into five-page summaries you can read in just 10 minutes. That gives you more time to focus on your product development strategy and execution.

Product development is a unique and complex multi-stage undertaking that requires creativity, planning and execution. Rarely do things unfold as envisioned on the drawing board, so flexibility and patience is paramount. Chances are excellent that the answers to the challenges you face in the product development process can be found in getAbstract’s huge library. Our satisfied clients know they can depend on getAbstract to offer information, insight and solutions for just about any business issue.

Different Strokes

getAbstract’s product development summaries will introduce you to different philosophical approaches. Some companies believe that painstaking market research is critical in assessing the buying public’s tendencies and interests. Other companies are more daring and believe they can create needs and wants for consumers. No matter where your organization stands, getAbstract will enable you make better informed decisions.

Collaboration is a critical component in product development. One of getAbstract’s proven strengths is the ability to foster inter-departmental cooperation. Employees typically are anxious to share information and ideas they gleaned from our summaries. getAbstract not only promotes a vibrant learning culture, but strengthens relationships between employees.