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Johanna Rothman
The Pragmatic Bookshelf, 2009
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1 year ago
Philip Sugai et al.
John Wiley & Sons, Inc., 2010
(8)
1 year ago
Stephen C. Rogers
AMACOM, 2009
(8)
2 years ago
Oded Shenkar
Harvard Business Review Press, 2010
(9)
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Geoffrey Jones
Oxford UP, 2010
(8)
2 years ago
Peter Boatwright y Jonathan Cagan
Berrett-Koehler, 2010
(7)
2 years ago
John Winsor
AGATE Publishing, 2010
(6)
2 years ago
Craig Stull et al.
John Wiley & Sons, Inc., 2008
(8)
3 years ago
Tom Kelley y Jonathan Littman
Profile Books, 2002
3 years ago
Phil Baker
FT Press, 2008
(8)
3 years ago
Dev Patnaik
FT Press, 2008
(8)
3 years ago
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Product Development
In the fiercely competitive business world in which everyone is seeking to gain an edge, companies often are only as good as their latest products. Innovative product development is mandatory if you want to stay ahead of the curve and maintain a profitable bottom line. getAbstract’s expert writers make your job a lot easier by distilling the most popular product development books on the market into five-page summaries you can read in just 10 minutes. That gives you more time to focus on your product development
strategy and execution.
Product development is a unique and complex multi-stage undertaking that requires creativity, planning and execution. Rarely do things unfold as envisioned on the drawing board, so flexibility and patience is paramount. Chances are excellent that the answers to the challenges you face in the product development process can be found in getAbstract’s huge library. Our satisfied clients know they can depend on getAbstract to offer information, insight and solutions for just about any business issue.
Different Strokes
getAbstract’s product development summaries will introduce you to different philosophical approaches. Some companies believe that painstaking market research is critical in assessing the buying public’s tendencies and interests. Other companies are more daring and believe they can create needs and wants for consumers. No matter where your organization stands, getAbstract will enable you make better informed decisions.
Collaboration is a critical component in product development. One of getAbstract’s proven strengths is the ability to foster inter-departmental cooperation. Employees typically are anxious to share information and ideas they gleaned from our
summaries. getAbstract not only promotes a vibrant learning culture, but strengthens relationships between employees.
