Skip navigation

Product Development Summaries

Some companies include their customers in the development of new products. Others follow Steve Jobs’s approach: “People don’t know what they want until you give it to them.” Irrespective of the method you prefer, you carefully must plan and design the next product you release on the market.

My Travel Pack Knowledge Packs
Go to categories
1–16 / 16
Das Neue und seine Feinde
 

Gunter Dueck

Campus, 2013

(8)

1 month ago

Gefährliche Ideen
 

Alf Rehn

Campus, 2012

(8)

5 months ago

Präventiver Produktschutz
 

Jürgen Gausemeier u. a.

Hanser, 2012

(8)

5 months ago

Radikale Innovation
 

Jens-Uwe Meyer

BusinessVillage, 2012

(8)

8 months ago

33 Erfolgsprinzipien der Innovation
 

Oliver Gassmann und Sascha Friesike

Hanser, 2012

(7)

9 months ago

One Simple Idea
 

Stephen Key

Books4Success, 2011

(8)

1 year ago

Innovationsweltmeister
 

Boris Maurer und Sabine Fiedler

Wiley-VCH, 2011

(7)

1 year ago

Kreativ trotz Krawatte
 

Jens-Uwe Meyer

BusinessVillage, 2010

(7)

2 years ago

Crowdsourcing
 

Oliver Gassmann

Hanser, 2010

(8)

2 years ago

Top oder Flop in der Produktentwicklung
 

Robert G. Cooper

Wiley-VCH, 2010

(8)

3 years ago

Schwungrat
 

Hartmut Esslinger

Wiley-VCH, 2009

(7)

3 years ago

Steve Jobs' kleines Weißbuch
 

Leander Kahney

FinanzBuch, 2008

(7)

4 years ago

Strategie und Taktik in der Preispolitik
 

Thomas T. Nagle und John E. Hogan

Pearson Deutschland, 2007

(8)

5 years ago

Marktorientiertes Produktmanagement
 

Dieter Renner

Wiley-VCH, 2006

(6)

6 years ago

Produktentwicklung mit virtuellen Communities
 

Cornelius Herstatt und Jan G. Sander

Gabler, 2004

(6)

6 years ago

Kundenorientierte Produktentwicklung
 

Josef Gochermann

Wiley-VCH, 2004

(7)

8 years ago

1–16 / 16

Product Development

In the fiercely competitive business world in which everyone is seeking to gain an edge, companies often are only as good as their latest products. Innovative product development is mandatory if you want to stay ahead of the curve and maintain a profitable bottom line. getAbstract’s expert writers make your job a lot easier by distilling the most popular product development books on the market into five-page summaries you can read in just 10 minutes. That gives you more time to focus on your product development strategy and execution.

Product development is a unique and complex multi-stage undertaking that requires creativity, planning and execution. Rarely do things unfold as envisioned on the drawing board, so flexibility and patience is paramount. Chances are excellent that the answers to the challenges you face in the product development process can be found in getAbstract’s huge library. Our satisfied clients know they can depend on getAbstract to offer information, insight and solutions for just about any business issue.

Different Strokes

getAbstract’s product development summaries will introduce you to different philosophical approaches. Some companies believe that painstaking market research is critical in assessing the buying public’s tendencies and interests. Other companies are more daring and believe they can create needs and wants for consumers. No matter where your organization stands, getAbstract will enable you make better informed decisions.

Collaboration is a critical component in product development. One of getAbstract’s proven strengths is the ability to foster inter-departmental cooperation. Employees typically are anxious to share information and ideas they gleaned from our summaries. getAbstract not only promotes a vibrant learning culture, but strengthens relationships between employees.

Business Categories

Languages