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Product Development Summaries


Show all 1–21 / 36
Beauty Imagined
Beauty Imagined
 
Geoffrey Jones
Oxford UP, 2010
rating8 (8)
 
Brand Sense
Brand Sense
 
Martin Lindstrom
Free Press, 2005
rating9 (9)
 
Brandstretch
Brandstretch
 
David Taylor
John Wiley & Sons, Inc., 2004
rating7 (7)
 
Building Global Biobrands
Building Global Biobrands
 
Philip Kotler and Francoise Simon
Free Press, 2003
rating6 (6)
 
Built to Love
Built to Love
 
Peter Boatwright and Jonathan Cagan
Berrett-Koehler, 2010
rating7 (7)
 
Copycats
Copycats
 
Oded Shenkar
Harvard Business Review Press, 2010
rating9 (9)
 
Differentiate or Die
Differentiate or Die
B  
Jack Trout and Steve Rivkin
John Wiley & Sons, Inc., 2000
rating9 (9)
 
Diffusion of Innovation
Diffusion of Innovation
B  
Everett M. Rogers
Free Press, 2003
rating9 (9)
 
Do You Matter?
Do You Matter?
 
Robert Brunner et al.
FT Press, 2008
rating8 (8)
 
Emotional Design
Emotional Design
 
Donald A. Norman
Basic Books, 2005
rating8 (8)
 
EVEolution
EVEolution
 
Lys Marigold and Faith Popcorn
Hyperion, 2000
rating8 (8)
 
Fast Second
Fast Second
 
Constantinos C. Markides and Paul A. Geroski
Jossey-Bass, 2004
rating9 (9)
 
Flipped
Flipped
 
John Winsor
AGATE Publishing, 2010
rating6 (6)
 
From Concept to Consumer
From Concept to Consumer
 
Phil Baker
FT Press, 2008
rating8 (8)
 
GenderSell
GenderSell
 
Judith C. Tingley and Lee E. Robert
Simon & Schuster, 1999
rating7 (7)
 
Hidden in Plain Sight
Hidden in Plain Sight
 
Erich Joachimsthaler
Harvard Business Review Press, 2007
rating9 (9)
 
Higher Profits Through Customer Lock-In
Higher Profits Through Customer Lock-In
 
Joachim Büschken
Thomson Texere, 2004
rating8 (8)
 
Just Ask a Woman
Just Ask a Woman
B  
Mary Lou Quinlan
John Wiley & Sons, Inc., 2003
rating9 (9)
 
Manage Your Project Portfolio
Manage Your Project Portfolio
 
Johanna Rothman
The Pragmatic Bookshelf, 2009
rating7 (7)
 
Marketing in the Public Sector
Marketing in the Public Sector
 
Philip Kotler and Nancy Lee
Wharton School Publishing, 2006
rating7 (7)
 
Open Wide
Open Wide
 
Dade Hayes and Jonathan Bing
Miramax, 2004
rating7 (7)
 
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