Product Development Summaries

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Beauty Imagined Geoffrey Jones Oxford UP, 2010 (8)	Brand Sense Martin Lindstrom Free Press, 2005 (9)	Brandstretch David Taylor John Wiley & Sons, Inc., 2004 (7)
Building Global Biobrands Philip Kotler and Francoise Simon Free Press, 2003 (6)	Built to Love Peter Boatwright and Jonathan Cagan Berrett-Koehler, 2010 (7)	Copycats Oded Shenkar Harvard Business Review Press, 2010 (9)
Differentiate or Die Jack Trout and Steve Rivkin John Wiley & Sons, Inc., 2000 (9)	Diffusion of Innovation Everett M. Rogers Free Press, 2003 (9)	Do You Matter? Robert Brunner et al. FT Press, 2008 (8)
Emotional Design Donald A. Norman Basic Books, 2005 (8)	EVEolution Lys Marigold and Faith Popcorn Hyperion, 2000 (8)	Fast Second Constantinos C. Markides and Paul A. Geroski Jossey-Bass, 2004 (9)
Flipped John Winsor AGATE Publishing, 2010 (6)	From Concept to Consumer Phil Baker FT Press, 2008 (8)	GenderSell Judith C. Tingley and Lee E. Robert Simon & Schuster, 1999 (7)
Hidden in Plain Sight Erich Joachimsthaler Harvard Business Review Press, 2007 (9)	Higher Profits Through Customer Lock-In Joachim Büschken Thomson Texere, 2004 (8)	Just Ask a Woman Mary Lou Quinlan John Wiley & Sons, Inc., 2003 (9)
Manage Your Project Portfolio Johanna Rothman The Pragmatic Bookshelf, 2009 (7)	Marketing in the Public Sector Philip Kotler and Nancy Lee Wharton School Publishing, 2006 (7)	Open Wide Dade Hayes and Jonathan Bing Miramax, 2004 (7)

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