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Geoffrey Jones
Oxford UP, 2010
(8)
Martin Lindstrom
Free Press, 2005
(9)
David Taylor
John Wiley & Sons, Inc., 2004
(7)
Philip Kotler and Francoise Simon
Free Press, 2003
(6)
Peter Boatwright and Jonathan Cagan
Berrett-Koehler, 2010
(7)
Oded Shenkar
Harvard Business Review Press, 2010
(9)
John Edson
John Wiley & Sons, Inc., 2012
(8)
Jack Trout and Steve Rivkin
John Wiley & Sons, Inc., 2000
(9)
Everett M. Rogers
Free Press, 2003
(9)
Robert Brunner et al.
FT Press, 2008
(8)
Donald A. Norman
Basic Books, 2005
(8)
Lys Marigold and Faith Popcorn
Hyperion, 2000
(8)
Constantinos C. Markides and Paul A. Geroski
Jossey-Bass, 2004
(9)
John Winsor
AGATE Publishing, 2010
(6)
Phil Baker
FT Press, 2008
(8)
Judith C. Tingley and Lee E. Robert
Simon & Schuster, 1999
(7)
Thor Muller and Lane Becker
Jossey-Bass, 2012
(7)
Erich Joachimsthaler
Harvard Business Review Press, 2007
(9)
Joachim Büschken
Thomson Texere, 2004
(8)
Navi Radjou et al.
Jossey-Bass, 2012
(8)
Mary Lou Quinlan
John Wiley & Sons, Inc., 2003
(9)
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Product Development
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