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Managing Small Business Summaries

Tight budgets and a small workforce require specific rules. These summaries will teach you how to manage small and medium-sized enterprises.

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The Zigzag Principle

Rich Christiansen

McGraw-Hill, 2011

(7)

3 days ago

Getting to Plan B
 

John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

7 months ago

The Definitive Guide to Business Finance

Richard Stutely

Pearson Education Limited, 2008

(8)

8 months ago

Simple Numbers, Straight Talk, Big Profits!
 

Greg Crabtree and Beverly Blair Harzog

Greenleaf Book Group, 2011

(9)

9 months ago

Minority Business Success
 

Leonard Greenhalgh and James H. Lowry

Stanford UP, 2011

(7)

1 year ago

Small Business Smarts

Steve O'Leary et al.

Praeger, 2011

(7)

1 year ago

The Art of the Start
 

Guy Kawasaki

Portfolio, 2004

(8)

1 year ago

Build a Brand in 30 Days

Simon Middleton

Capstone, 2010

(7)

2 years ago

The Referral Engine
 

John Jantsch

Portfolio, 2010

(8)

2 years ago

Small Giants
 

Bo Burlingham

Portfolio, 2005

(7)

2 years ago

Effective Financial Management

Brian Finch

Kogan Page, 2010

(5)

2 years ago

Consulting Basics
 

Joel Gendelman

ASTD Publications, 2010

(7)

2 years ago

Creating a Successful Marketing Strategy for Your Small New Business
 

Stanley F. Stasch

Praeger, 2010

(6)

2 years ago

Be Your Own Lobbyist
 

Amy Handlin

Praeger, 2010

(8)

2 years ago

Streetwise Credit and Collections

Suzanne Caplan

Adams Media, 2006

(7)

3 years ago

When the Shit Hits the Fan!
 

Barry Thomsen

Career Press, 2007

(6)

4 years ago

Sell Your Business for the Max!
 

Steve Kaplan

Workman Publishing, 2009

(8)

4 years ago

Winning Government Contracts

Malcolm Parvey and Deborah Alston

Career Press, 2008

(7)

4 years ago

Trump University Asset Protection 101

J. J. Childers

John Wiley & Sons, Inc., 2007

(6)

4 years ago

Family Business on the Couch

Manfred F. R. Kets de Vries et al.

John Wiley & Sons, Inc., 2007

(7)

4 years ago

Built for Growth
 

Arthur Rubinfeld and Collins Hemingway

Wharton School Publishing, 2005

(8)

4 years ago

1–21 / 98

Managing Small Business

Small business owners and executives must often contend with limited resources. Tight budgets mean that you have to watch every dollar. Though you’re encouraged by the growth of your enterprise, you may not yet have the means to hire new employees or financially commit to a marketing campaign. Dealing with these issues can be challenging, but you don’t have to go it alone. Our summaries on managing small business offer sound advice and moral support from leading experts in the field. Don’t worry – getAbstract will provide the necessary tools for you to answer the demands of running your small business. The summaries in this category cover every pertinent topic, from effectively managing your finances to building a customer base to establishing business alliances. You’ll also learn proven techniques for motivating and instilling a sense of pride in your workforce. When you’re running a small business, everything little thing counts a lot.

Promote Your Brand

Major corporations spend millions of dollars in marketing and public relations. They understand the importance of establishing a brand identity. Small businesses also need to distinguish themselves from their competition. Though you may not be able to afford a major advertising initiative, there are ways to promote your business without creating financial hardships. getAbstract has helped hundreds of small businesses create their own unique niche in the marketplace. You don’t need a huge marketing budget to establish an identity – as long as you follow the principles outlined in our summaries.

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