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Rich Christiansen
McGraw-Hill, 2011
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Greg Crabtree and Beverly Blair Harzog
Greenleaf Book Group, 2011
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John Mullins and Randy Komisar
Harvard Business Review Press, 2009
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Guy Kawasaki
Portfolio, 2004
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Joel Gendelman
ASTD Publications, 2010
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Simon Middleton
Capstone, 2010
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Richard Stutely
Pearson Education Limited, 2008
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Stanley F. Stasch
Praeger, 2010
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Brian Finch
Kogan Page, 2010
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Ken Langdon and Alan Bonham
Capstone, 2000
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Steve O'Leary et al.
Praeger, 2011
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John Jantsch
Portfolio, 2010
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Ram Charan
Crown, 2001
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Michael W. McLaughlin and Jay Conrad Levinson
John Wiley & Sons, Inc., 2004
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Amy Handlin
Praeger, 2010
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John Wooden and Steve Jamison
McGraw-Hill, 2005
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Peter Cheverton
Kogan Page, 2004
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H. Lee Rust
Career Press, 2005
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Richard Laermer
Bloomberg Press, 2004
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AMACOM, 2001
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John Wiley & Sons, Inc., 2004
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Managing Small Business
Small business owners and executives must often contend with limited resources. Tight budgets mean that you have to watch every dollar. Though you’re encouraged by the growth of your enterprise, you may not yet have the means to hire new employees or financially commit to a marketing campaign. Dealing with these issues can be challenging, but you don’t have to go it alone. Our
summaries on managing small business offer sound advice and moral support from leading experts in the field. Don’t worry – getAbstract will provide the necessary tools for you to answer the demands of running your small business.
The summaries in this category cover every pertinent topic, from effectively managing your finances to building a customer base to establishing business alliances. You’ll also learn proven techniques for motivating and instilling a sense of pride in your workforce. When you’re running a small business, everything little thing counts a lot.
Promote Your Brand
Major corporations spend millions of dollars in marketing and public relations. They understand the importance of establishing a
brand identity. Small businesses also need to distinguish themselves from their competition. Though you may not be able to afford a major advertising initiative, there are ways to promote your business without creating financial hardships. getAbstract has helped hundreds of small businesses create their own unique niche in the marketplace. You don’t need a huge marketing budget to establish an identity – as long as you follow the principles outlined in our summaries.
