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Managing Small Business

Tight budgets and a small workforce require specific rules. These summaries will teach you how to manage small and medium-sized enterprises.

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Show all 1–21 / 57
 Ahead of the Curve
Book

Boston Consulting Group

BCG, 2013

(7)

The Art of the Start
Book
 

Guy Kawasaki

Portfolio, 2004

(8)

Full Frontal PR
Book

Richard Laermer

Bloomberg Press, 2004

(10)

Creating a Successful Marketing Strategy for Your Small New Business
Book
 

Stanley F. Stasch

Praeger, 2010

(6)

What The CEO Wants You to Know
Book
 

Ram Charan

Crown, 2001

(8)

How to Succeed as an Independent Consultant
Book
 

Herman Holtz and David Zahn

John Wiley & Sons, Inc., 2004

(6)

Super Service
Book

Val Gee and Jeff Gee

McGraw-Hill, 1999

(7)

Killing Giants
Book

Stephen Denny

Portfolio, 2013

(8)

Getting to Plan B
Book
 

John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

Sell Your Business for the Max!
Book
 

Steve Kaplan

Workman Publishing, 2009

(8)

Ask the Right Questions, Hire the Best People
Book

Ron Fry

Career Press, 2000

(6)

Consulting Basics
Book
 

Joel Gendelman

ASTD Publications, 2010

(7)

Trump University Asset Protection 101
Book

J. J. Childers

John Wiley & Sons, Inc., 2007

(6)

Simple Numbers, Straight Talk, Big Profits!
Book
 

Greg Crabtree and Beverly Blair Harzog

Greenleaf Book Group, 2011

(9)

The Angel Investor's Handbook
Book

Gerald A. Benjamin and Joel Margulis

Bloomberg Press, 2001

(8)

Effective Financial Management
Book

Brian Finch

Kogan Page, 2010

(5)

Book Yourself Solid
Book
 

Michael Port

John Wiley & Sons, Inc., 2006

(7)

Streetwise Credit and Collections
Book

Suzanne Caplan

Adams Media, 2006

(7)

Be Your Own Lobbyist
Book
 

Amy Handlin

Praeger, 2010

(8)

Getting Things Done When You Are Not in Charge
Book

Geoffrey M. Bellman

Berrett-Koehler, 1993

(5)

Tough Management
Book

Chuck Martin

McGraw-Hill, 2005

(8)

1–21 / 57

Managing Small Business

Small business owners and executives must often contend with limited resources. Tight budgets mean that you have to watch every dollar. Though you’re encouraged by the growth of your enterprise, you may not yet have the means to hire new employees or financially commit to a marketing campaign. Dealing with these issues can be challenging, but you don’t have to go it alone. Our summaries on managing small business offer sound advice and moral support from leading experts in the field. Don’t worry – getAbstract will provide the necessary tools for you to answer the demands of running your small business. The summaries in this category cover every pertinent topic, from effectively managing your finances to building a customer base to establishing business alliances. You’ll also learn proven techniques for motivating and instilling a sense of pride in your workforce. When you’re running a small business, everything little thing counts a lot.

Promote Your Brand

Major corporations spend millions of dollars in marketing and public relations. They understand the importance of establishing a brand identity. Small businesses also need to distinguish themselves from their competition. Though you may not be able to afford a major advertising initiative, there are ways to promote your business without creating financial hardships. getAbstract has helped hundreds of small businesses create their own unique niche in the marketplace. You don’t need a huge marketing budget to establish an identity – as long as you follow the principles outlined in our summaries.