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Managing Small Business

Tight budgets and a small workforce require specific rules. These summaries will teach you how to manage small and medium-sized enterprises.

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 Ahead of the Curve
Book

Boston Consulting Group

BCG, 2013

(7)

The Zigzag Principle
Book

Rich Christiansen

McGraw-Hill, 2011

(7)

Service America
Book

Karl Albrecht and Ron Zemke

McGraw-Hill, 1995

(7)

Killing Giants
Book

Stephen Denny

Portfolio, 2013

(8)

Super Service
Book

Val Gee and Jeff Gee

McGraw-Hill, 1999

(7)

The Art of the Start
Book
 

Guy Kawasaki

Portfolio, 2004

(8)

The Referral Engine
Book
 

John Jantsch

Portfolio, 2010

(8)

Small Business Smarts
Book
 

Steve O'Leary et al.

Praeger, 2011

(7)

CEO Logic
Book
 

C. Ray Johnson

Career Press, 1998

(5)

Fraud 101
Book

Howard Silverstone and Howard R. Davia

John Wiley & Sons, Inc., 2005

(8)

Simple Numbers, Straight Talk, Big Profits!
Book
 

Greg Crabtree and Beverly Blair Harzog

Greenleaf Book Group, 2011

(9)

Consulting Basics
Book
 

Joel Gendelman

ASTD Publications, 2010

(7)

Let's Buy a Company
Book

H. Lee Rust

Career Press, 2005

(8)

Be Your Own Lobbyist
Book
 

Amy Handlin

Praeger, 2010

(8)

Small Giants
Book
 

Bo Burlingham

Portfolio, 2005

(7)

The Four Routes to Entrepreneurial Success
Book

John B. Miner

Berrett-Koehler, 1996

(6)

Build a Brand in 30 Days
Book

Simon Middleton

Capstone, 2010

(7)

Strategy Pure & Simple II
Book

Michel Robert

McGraw-Hill, 1998

(8)

Built for Growth
Book
 

Arthur Rubinfeld and Collins Hemingway

Wharton School Publishing, 2005

(8)

Creating a Successful Marketing Strategy for Your Small New Business
Book
 

Stanley F. Stasch

Praeger, 2010

(6)

Organize Your Office
Book
 

Ronni Eisenberg and Kate Kelly

Hyperion, 1994

(7)

1–21 / 94

Managing Small Business

Small business owners and executives must often contend with limited resources. Tight budgets mean that you have to watch every dollar. Though you’re encouraged by the growth of your enterprise, you may not yet have the means to hire new employees or financially commit to a marketing campaign. Dealing with these issues can be challenging, but you don’t have to go it alone. Our summaries on managing small business offer sound advice and moral support from leading experts in the field. Don’t worry – getAbstract will provide the necessary tools for you to answer the demands of running your small business. The summaries in this category cover every pertinent topic, from effectively managing your finances to building a customer base to establishing business alliances. You’ll also learn proven techniques for motivating and instilling a sense of pride in your workforce. When you’re running a small business, everything little thing counts a lot.

Promote Your Brand

Major corporations spend millions of dollars in marketing and public relations. They understand the importance of establishing a brand identity. Small businesses also need to distinguish themselves from their competition. Though you may not be able to afford a major advertising initiative, there are ways to promote your business without creating financial hardships. getAbstract has helped hundreds of small businesses create their own unique niche in the marketplace. You don’t need a huge marketing budget to establish an identity – as long as you follow the principles outlined in our summaries.