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Managing Small Business Summaries

Tight budgets and a small workforce require specific rules. These summaries will teach you how to manage small and medium-sized enterprises.

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The Zigzag Principle
Book

Rich Christiansen

McGraw-Hill, 2011

(7)

Killing Giants
Book

Stephen Denny

Portfolio, 2013

(8)

Simple Numbers, Straight Talk, Big Profits!
Book
 

Greg Crabtree and Beverly Blair Harzog

Greenleaf Book Group, 2011

(9)

Getting to Plan B
Book
 

John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

The Art of the Start
Book
 

Guy Kawasaki

Portfolio, 2004

(8)

Consulting Basics
Book
 

Joel Gendelman

ASTD Publications, 2010

(7)

Small Business Smarts
Book
 

Steve O'Leary et al.

Praeger, 2011

(7)

Creating a Successful Marketing Strategy for Your Small New Business
Book
 

Stanley F. Stasch

Praeger, 2010

(6)

Full Frontal PR
Book

Richard Laermer

Bloomberg Press, 2004

(10)

Hug Your Customers
Book
 

Jack Mitchell

Hyperion, 2003

(9)

Strategy Pure & Simple II
Book

Michel Robert

McGraw-Hill, 1998

(8)

Let’s Raise the Kids to Be Entrepreneurs
Video

Cameron Herold

TED Conferences LLC, 3/2010

(7)

Build a Brand in 30 Days
Book

Simon Middleton

Capstone, 2010

(7)

What The CEO Wants You to Know
Book
 

Ram Charan

Crown, 2001

(8)

The Partnership Charter
Book
 

David Gage

Basic Books, 2004

(9)

The Definitive Guide to Business Finance
Book

Richard Stutely

Pearson Education Limited, 2008

(8)

Guerrilla Marketing for Consultants
Book

Michael W. McLaughlin and Jay Conrad Levinson

John Wiley & Sons, Inc., 2004

(6)

The Referral Engine
Book
 

John Jantsch

Portfolio, 2010

(8)

The Four Obsessions of an Extraordinary Executive
Book
 

Patrick Lencioni

Jossey-Bass, 2000

(6)

Be Your Own Lobbyist
Book
 

Amy Handlin

Praeger, 2010

(8)

Wooden on Leadership
Book
 

John Wooden and Steve Jamison

McGraw-Hill, 2005

(8)

1–21 / 92

Managing Small Business

Small business owners and executives must often contend with limited resources. Tight budgets mean that you have to watch every dollar. Though you’re encouraged by the growth of your enterprise, you may not yet have the means to hire new employees or financially commit to a marketing campaign. Dealing with these issues can be challenging, but you don’t have to go it alone. Our summaries on managing small business offer sound advice and moral support from leading experts in the field. Don’t worry – getAbstract will provide the necessary tools for you to answer the demands of running your small business. The summaries in this category cover every pertinent topic, from effectively managing your finances to building a customer base to establishing business alliances. You’ll also learn proven techniques for motivating and instilling a sense of pride in your workforce. When you’re running a small business, everything little thing counts a lot.

Promote Your Brand

Major corporations spend millions of dollars in marketing and public relations. They understand the importance of establishing a brand identity. Small businesses also need to distinguish themselves from their competition. Though you may not be able to afford a major advertising initiative, there are ways to promote your business without creating financial hardships. getAbstract has helped hundreds of small businesses create their own unique niche in the marketplace. You don’t need a huge marketing budget to establish an identity – as long as you follow the principles outlined in our summaries.