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Startup Summaries

The decision to start your own business is a daunting one. Let these summaries provide you with all the knowledge you need to create your business plan and get your enterprise off the ground.

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So Good They Can’t Ignore You
 

Cal Newport

Business Plus, 2012

(8)

2 weeks ago

Startup Communities
 

Brad Feld

John Wiley & Sons, Inc., 2012

(8)

2 months ago

The Rebel Entrepreneur

Jonathan Moules

Kogan Page, 2012

(7)

2 months ago

Soul Trader

Rasheed Ogunlaru

Kogan Page, 2012

(6)

3 months ago

The Founder's Dilemmas
 

Noam Wasserman

Princeton UP, 2012

(8)

5 months ago

Getting to Plan B
 

John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

8 months ago

Click Millionaires
 

Scott Fox

AMACOM, 2012

(7)

10 months ago

Hit the Deck
 

David Ronick

UpStart Bootcamp, 2010

(8)

1 year ago

The Art of the Start
 

Guy Kawasaki

Portfolio, 2004

(8)

1 year ago

The Entrepreneur Equation
 

Carol Roth

BenBella, 2011

(7)

1 year ago

Reality Check
 

Guy Kawasaki

Portfolio, 2009

(7)

2 years ago

Creating a Successful Marketing Strategy for Your Small New Business
 

Stanley F. Stasch

Praeger, 2010

(6)

2 years ago

Predictable Success
 

Les McKeown

Greenleaf Book Group, 2010

(8)

3 years ago

Get Backed, Get Big, Get Bought

Colin Barrow

Capstone, 2009

(8)

3 years ago

The Truth About Starting a Business

Bruce Barringer

FT Press, 2008

(7)

3 years ago

Upstarts

Donna Fenn

McGraw-Hill, 2009

(8)

3 years ago

Streetwise Achieving Wealth Through Franchising

Robert T. Justis and William Slater Vincent

Adams Media, 2001

(9)

4 years ago

The Millionaire Maker's Guide to Creating a Cash Machine for Life
 

Loral Langemeier

McGraw-Hill, 2007

(7)

4 years ago

Outsmart!
 

Jim Champy

FT Press, 2008

(8)

4 years ago

The Google Story
 

David A. Vise and Mark Malseed

Delacorte Press, 2005

(8)

5 years ago

You Need to Be a Little Crazy
 

Barry J. Moltz

Dearborn Trade Publishing, 2003

(7)

6 years ago

1–21 / 30

Startup

There are few things in life more daunting than launching a startup business. Fantasizing about a business of your own is entirely different than actually committing to the project and formulating a practical game plan that you can execute. Everyone starts with an idea, but success ultimately depends on utilizing the right building blocks and paying attention to detail. Many startup hopefuls seek out experienced mentors to help them with the fundamentals. But even the most savvy businessman doesn’t know it all. And what if you’re not fortunate enough to find such a trusted individual? That’s where getAbstract enters the picture. Over the years, our business summaries have helped hundreds of men and women launch startups that have prospered and endured. The information you’ll find in this category covers every aspect of a startup and will instill confidence in your ability to turn your dreams into reality.

A Lot to Learn

getAbstract’s library taps into a storehouse of knowledge gleaned from the world’s leading experts on startup businesses. We’ll show you why precise planning is the No. 1 prerequisite for every a entrepreneur. You’ll learn how to determine whether your product or service is potentially attractive to consumers; how to utilize demographics to evaluate your target market and customer base; and whether you have enough capital to cover your initial costs and projected outlay. Since few businessmen have the resources to independently finance their startups, we also offer advice on seeking out funding and capitalizing on relationships you may already have established.

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