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Startup

The decision to start your own business is a daunting one. Let these summaries provide you with all the knowledge you need to create your business plan and get your enterprise off the ground.

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Show all 1–21 / 25
The Antidote
Book
 

Barry Werth

Wall Street Journal Books, 2014

(7)

The Hard Thing About Hard Things
Book
 

Ben Horowitz

HarperBusiness, 2014

(7)

The Freaks Shall Inherit the Earth
Book
 

Chris Brogan

John Wiley & Sons, Inc., 2014

(7)

Be a Direct Selling Superstar
Book
 

Mary Christensen

AMACOM, 2013

(8)

Unlabel
Book
 

Marc Ecko

Touchstone, 2013

(8)

Smart People Should Build Things
Book
 

Andrew Yang

HarperBusiness, 2014

(7)

Hit the Deck
Book
 

David Ronick

UpStart Bootcamp, 2010

(8)

High Tech Start Up
Book

John L. Nesheim

Free Press, 2000

(5)

So Good They Can’t Ignore You
Book
 

Cal Newport

Copyright © 2012 by Calvin C. Newport, 2012

(8)

On Pitching to VCs
Video

David S. Rose

TED Conferences LLC, 2007

(8)

Get Backed, Get Big, Get Bought
Book

Colin Barrow

Capstone, 2009

(8)

Getting to Plan B
Book
 

John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

Reality Check
Book
 

Guy Kawasaki

Portfolio, 2009

(7)

Predictable Success
Book
 

Les McKeown

Greenleaf Book Group, 2010

(8)

The Art of the Start
Book
 

Guy Kawasaki

Portfolio, 2004

(8)

Zero Gravity
Book
 

Steve Harmon

Bloomberg Press, 1999

(7)

The Origin and Evolution of New Businesses
Book
 

Amar V. Bhide

Oxford UP, 2000

(7)

Cracking the Millionaire Code
Book
 

Mark Victor Hansen and Robert G. Allen

Harmony Books, 2005

(7)

What The CEO Wants You to Know
Book
 

Ram Charan

Crown, 2001

(8)

The Founder's Dilemmas
Book
 

Noam Wasserman

Princeton UP, 2012

(8)

Streetwise Achieving Wealth Through Franchising
Book

Robert T. Justis and William Slater Vincent

Adams Media, 2001

(9)

1–21 / 25

Startup

There are few things in life more daunting than launching a startup business. Fantasizing about a business of your own is entirely different than actually committing to the project and formulating a practical game plan that you can execute. Everyone starts with an idea, but success ultimately depends on utilizing the right building blocks and paying attention to detail. Many startup hopefuls seek out experienced mentors to help them with the fundamentals. But even the most savvy businessman doesn’t know it all. And what if you’re not fortunate enough to find such a trusted individual? That’s where getAbstract enters the picture. Over the years, our business summaries have helped hundreds of men and women launch startups that have prospered and endured. The information you’ll find in this category covers every aspect of a startup and will instill confidence in your ability to turn your dreams into reality.

A Lot to Learn

getAbstract’s library taps into a storehouse of knowledge gleaned from the world’s leading experts on startup businesses. We’ll show you why precise planning is the No. 1 prerequisite for every a entrepreneur. You’ll learn how to determine whether your product or service is potentially attractive to consumers; how to utilize demographics to evaluate your target market and customer base; and whether you have enough capital to cover your initial costs and projected outlay. Since few businessmen have the resources to independently finance their startups, we also offer advice on seeking out funding and capitalizing on relationships you may already have established.