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Cal Newport
Business Plus, 2012
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Brad Feld
John Wiley & Sons, Inc., 2012
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Kogan Page, 2012
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Guy Kawasaki
Portfolio, 2004
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Noam Wasserman
Princeton UP, 2012
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John Mullins and Randy Komisar
Harvard Business Review Press, 2009
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David Ronick
UpStart Bootcamp, 2010
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Carol Roth
BenBella, 2011
(7)
Scott Fox
AMACOM, 2012
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Ram Charan
Crown, 2001
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Rasheed Ogunlaru
Kogan Page, 2012
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Guy Kawasaki
Portfolio, 2009
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David A. Vise and Mark Malseed
Delacorte Press, 2005
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Stanley F. Stasch
Praeger, 2010
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Les McKeown
Greenleaf Book Group, 2010
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Loral Langemeier
McGraw-Hill, 2007
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Robert T. Justis and William Slater Vincent
Adams Media, 2001
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Bruce Barringer
FT Press, 2008
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Capstone, 2009
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Dearborn Trade Publishing, 2003
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McGraw-Hill, 2009
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Startup
There are few things in life more daunting than launching a startup business. Fantasizing about a business of your own is entirely different than actually committing to the project and formulating a practical game plan that you can execute. Everyone starts with an idea, but success ultimately depends on utilizing the right building blocks and paying attention to detail.
Many startup hopefuls seek out experienced mentors to help them with the fundamentals. But even the most savvy businessman doesn’t know it all. And what if you’re not fortunate enough to find such a trusted individual? That’s where getAbstract enters the picture. Over the years, our
business summaries have helped hundreds of men and women launch startups that have prospered and endured. The information you’ll find in this category covers every aspect of a startup and will instill confidence in your ability to turn your dreams into reality.
A Lot to Learn
getAbstract’s library taps into a storehouse of knowledge gleaned from the world’s leading experts on startup businesses. We’ll show you why precise planning is the No. 1 prerequisite for every a
entrepreneur. You’ll learn how to determine whether your product or service is potentially attractive to consumers; how to utilize demographics to evaluate your target market and customer base; and whether you have enough
capital to cover your initial costs and projected outlay. Since few businessmen have the resources to independently finance their startups, we also offer advice on seeking out funding and capitalizing on relationships you may already have established.