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Startup Summaries

The decision to start your own business is a daunting one. Let these summaries provide you with all the knowledge you need to create your business plan and get your enterprise off the ground.

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Book
 

Marc Ecko

Touchstone, 2013

(7)

Be a Direct Selling Superstar
Book
 

Mary Christensen

AMACOM, 2013

(8)

The Rebel Entrepreneur
Book
 

Jonathan Moules

Kogan Page, 2012

(7)

So Good They Can’t Ignore You
Book
 

Cal Newport

Copyright © 2012 by Calvin C. Newport, 2012

(8)

Getting to Plan B
Book
 

John Mullins and Randy Komisar

Harvard Business Review Press, 2009

(8)

Women Entrepreneurs, Example Not Exception
Video

Gayle Tzemach Lemmon

TED Conferences LLC, 12/2011

(8)

The Art of the Start
Book
 

Guy Kawasaki

Portfolio, 2004

(8)

Click Millionaires
Book
 

Scott Fox

AMACOM, 2012

(7)

The Founder's Dilemmas
Book
 

Noam Wasserman

Princeton UP, 2012

(8)

Hit the Deck
Book
 

David Ronick

UpStart Bootcamp, 2010

(8)

Creating a Successful Marketing Strategy for Your Small New Business
Book
 

Stanley F. Stasch

Praeger, 2010

(6)

Startup Communities
Book
 

Brad Feld

John Wiley & Sons, Inc., 2012

(8)

Soul Trader
Book
 

Rasheed Ogunlaru

Kogan Page, 2012

(6)

What The CEO Wants You to Know
Book
 

Ram Charan

Crown, 2001

(8)

Let’s Raise the Kids to Be Entrepreneurs
Video

Cameron Herold

TED Conferences LLC, 3/2010

(7)

The Google Story
Book
 

David A. Vise and Mark Malseed

Delacorte Press, 2005

(8)

The Entrepreneur Equation
Book
 

Carol Roth

BenBella, 2011

(7)

Upstarts
Book

Donna Fenn

McGraw-Hill, 2009

(8)

Predictable Success
Book
 

Les McKeown

Greenleaf Book Group, 2010

(8)

Get Backed, Get Big, Get Bought
Book

Colin Barrow

Capstone, 2009

(8)

Reality Check
Book
 

Guy Kawasaki

Portfolio, 2009

(7)

1–21 / 33

Startup

There are few things in life more daunting than launching a startup business. Fantasizing about a business of your own is entirely different than actually committing to the project and formulating a practical game plan that you can execute. Everyone starts with an idea, but success ultimately depends on utilizing the right building blocks and paying attention to detail. Many startup hopefuls seek out experienced mentors to help them with the fundamentals. But even the most savvy businessman doesn’t know it all. And what if you’re not fortunate enough to find such a trusted individual? That’s where getAbstract enters the picture. Over the years, our business summaries have helped hundreds of men and women launch startups that have prospered and endured. The information you’ll find in this category covers every aspect of a startup and will instill confidence in your ability to turn your dreams into reality.

A Lot to Learn

getAbstract’s library taps into a storehouse of knowledge gleaned from the world’s leading experts on startup businesses. We’ll show you why precise planning is the No. 1 prerequisite for every a entrepreneur. You’ll learn how to determine whether your product or service is potentially attractive to consumers; how to utilize demographics to evaluate your target market and customer base; and whether you have enough capital to cover your initial costs and projected outlay. Since few businessmen have the resources to independently finance their startups, we also offer advice on seeking out funding and capitalizing on relationships you may already have established.