10 months ago
2 years ago
Jobst-Ulrich Brand u. a.
Philip Kotler und Nancy R. Lee
3 years ago
5 years ago
Hochegger Research (Hg.) und Leslie Gaines-Ross
6 years ago
7 years ago
C. Bertelsmann, 2001
Elisa Bortoluzzi Dubach und Hansrudolf Frey
Hans J. Bär
Orell Füssli, 2004
Hans Ruh und Klaus M. Leisinger
Europa Verlag, 2005
8 years ago
Kaevan Gazdar und Klaus Rainer Kirchhoff
NZZ Libro, 2004
For many years, corporate social responsibility was a secondary consideration as companies formulated their business strategies. While there were exceptions, most companies existed to turn a profit and paid minimal attention to their impact on society. Though government attempted to regulate corporate behavior and safeguard the public interest, organizations typically did not have to exercise social and financial responsibility. These days, however, companies have to behave ethically and within the law.
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In the wake of several significant corporate scandals over the last decade or so, companies have come under greater public scrutiny. Shareholders and consumers demand more accountability and have little tolerance for those who breach ethical boundaries. An increased awareness of environmental issues has in many cases motivated companies to be more ecologically conscious and sensitive to their impact on the environment.
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