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Dave Kerpen
McGraw-Hill, 2013
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Corporate Vision
If you want to know the importance of corporate vision, look no further than giants such as Apple, Procter & Gamble, Toyota and many others. Long-term sustainability is possible only through a corporate vision that defines an organization’s core values and beliefs. The most successful organizations steadfastly adhere to their principals, regardless of economic fluctuations, societal changes or the latest business trends.
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Commitment to Excellence
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