Thomas Ripsam and Louis Bouquet
10 Principles of Customer Strategy
Strategy+business, 2016
What's inside?
Finding and keeping customers takes more than great products. It takes a well-planned customer strategy.
Recommendation
What do customers want? Simply identifying a group of consumers and crafting a well-designed product for those consumers isn’t enough. Consumers today want more than product; they want companies to offer them unique experiences. To do this, businesses must have a comprehensive customer strategy in place. Strategy experts Thomas Ripsam and Louis Bouquet break down 10 principles of a winning customer strategy, offering case studies and tips to help organizations craft their own executable plans. getAbstract recommends this article to business leaders and sales and marketing strategists.
Summary
About the Authors
Thomas Ripsam is an adviser to executives with Strategy&, PwC’s strategy consulting business. Louis Bouquet is a thought leader with Strategy& and a director with PwC US.
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